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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
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104. What Is a Brand Positioning Statement?
Manage episode 320530427 series 2155095
If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of people as loyal fans of their brand.
Today on Episode 104 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes into detail about how to write a brand positioning statement and how to know if yours is strong enough to make your brand stand out.
In This Episode:
- How Kia, Volvo, and Tesla can help you understand brand positioning.
- Why brand positioning is a key component for everything that you do in your business.
- The formula for writing a brand positioning statement.
- Why you need to be clear about your ideal consumer and your category.
- How to identify your point of difference.
- What makes for a strong brand positioning statement.
Resources:
- Ep #58: Getting to Know Your Consumers as Real People with Britta Schell
- Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
- Blog post: How to Identify Your Ideal Audience
- The Real Food Brands Marketing Round Table
- Brand Strategy Streamlined Course Details
- Download Your Free Brand Strategy Checkup
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
121 episod
Manage episode 320530427 series 2155095
If you want to understand brand positioning, think of Kia, Volvo, and Tesla. Sure, all three are car companies but they’re each very different brands with their own unique, loyal audience, product benefits, and customer experience. All of these factors combined for each brand create a very different offer for each and attract different groups of people as loyal fans of their brand.
Today on Episode 104 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva goes into detail about how to write a brand positioning statement and how to know if yours is strong enough to make your brand stand out.
In This Episode:
- How Kia, Volvo, and Tesla can help you understand brand positioning.
- Why brand positioning is a key component for everything that you do in your business.
- The formula for writing a brand positioning statement.
- Why you need to be clear about your ideal consumer and your category.
- How to identify your point of difference.
- What makes for a strong brand positioning statement.
Resources:
- Ep #58: Getting to Know Your Consumers as Real People with Britta Schell
- Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
- Blog post: How to Identify Your Ideal Audience
- The Real Food Brands Marketing Round Table
- Brand Strategy Streamlined Course Details
- Download Your Free Brand Strategy Checkup
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
121 episod
Semua episod
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1 121. Are You Maximizing Your Food Brand’s Growth Potential? 12:17
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1 120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews 37:53
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1 119. How to Communicate That Your Food Brand IS Actually Better 12:20
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1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23
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1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55
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1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17
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1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14
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1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07
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1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31
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1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31
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1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26
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1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50
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1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58
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1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58
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1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
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