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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
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113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help
Manage episode 396526820 series 2155095
In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to stay positive about the business they love.
Recognizing the power of focus is a good start, but not as easy as just saying, "stay focused," right?!
With your brand strategy and business plan in mind, you can use this episode to think about ways to protect your focus and ultimately your time, energy, and ability to get the right things done on a day-to-day and annual basis to reach your goals.
In this episode I share some useful tips (not all are what you might expect to hear on a food business podcast!) and ways to help maintain focus on what's important now and next so that you can activate your brand strategy and reach your Vision & Goals.
-- How documenting your Brand Strategy provides clarity and cohesiveness, which leads to having confidence to prioritize plans.
--The myth of multitasking and why splitting your attention can get in the way of aligned action and sticking to your strategy.
--Why prioritizing the 8 Strategic Imperatives is a good first step to setting priorities that will keep you focused.
-- What focus and consistency have to do with building a strong brand.
--Why your Purpose, or WHY, can pull you back if you hit hard times or lose focus.
-- What I've learned about ADHD & ADD and focus and why hyperfocus can be a superpower.
--How understanding the Executive Functions, or admin areas of your brain, can help you identify your individual opportunities to build focus .
--A nudge to embrace your team's diverse-thinking brains as a way to strengthen to your Brand Strategy Activation plans.
Resources
--Ep84: Why Being Consistent Isn't Boring...It's Brand Building!
—Brand Checkup Scorecard Plus, monthly emails with tips and resources
—Real Food Brands Marketing Round Table Facebook group (Free)
—Brand Strategy Streamlined self-paced program + Monthly Q&A calls
–Let’s connect on Instagram
As always, please reach out to me with any feedback, questions, or to book a strategy call. You can contact me here.
Thanks for listening, now let’s go shake up shopping carts!
Katie
121 episod
Manage episode 396526820 series 2155095
In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searching for ways to stay positive about the business they love.
Recognizing the power of focus is a good start, but not as easy as just saying, "stay focused," right?!
With your brand strategy and business plan in mind, you can use this episode to think about ways to protect your focus and ultimately your time, energy, and ability to get the right things done on a day-to-day and annual basis to reach your goals.
In this episode I share some useful tips (not all are what you might expect to hear on a food business podcast!) and ways to help maintain focus on what's important now and next so that you can activate your brand strategy and reach your Vision & Goals.
-- How documenting your Brand Strategy provides clarity and cohesiveness, which leads to having confidence to prioritize plans.
--The myth of multitasking and why splitting your attention can get in the way of aligned action and sticking to your strategy.
--Why prioritizing the 8 Strategic Imperatives is a good first step to setting priorities that will keep you focused.
-- What focus and consistency have to do with building a strong brand.
--Why your Purpose, or WHY, can pull you back if you hit hard times or lose focus.
-- What I've learned about ADHD & ADD and focus and why hyperfocus can be a superpower.
--How understanding the Executive Functions, or admin areas of your brain, can help you identify your individual opportunities to build focus .
--A nudge to embrace your team's diverse-thinking brains as a way to strengthen to your Brand Strategy Activation plans.
Resources
--Ep84: Why Being Consistent Isn't Boring...It's Brand Building!
—Brand Checkup Scorecard Plus, monthly emails with tips and resources
—Real Food Brands Marketing Round Table Facebook group (Free)
—Brand Strategy Streamlined self-paced program + Monthly Q&A calls
–Let’s connect on Instagram
As always, please reach out to me with any feedback, questions, or to book a strategy call. You can contact me here.
Thanks for listening, now let’s go shake up shopping carts!
Katie
121 episod
ทุกตอน
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1 121. Are You Maximizing Your Food Brand’s Growth Potential? 12:17
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1 120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews 37:53
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1 119. How to Communicate That Your Food Brand IS Actually Better 12:20
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1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23
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1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55
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1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17
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1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14
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1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07
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1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31
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1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31
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1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26
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1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50
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1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58
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1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58
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1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
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