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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
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115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
Manage episode 422852454 series 2155095
Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.
Here's what's in this episode - you can find all the links on the episode web page.
- The event that sparked Katie’s interest in brand management.
- Why a great product is necessary, but not enough.
- Why the time for brand strategy is always now.
- How Katie's Brand Strategy process brings clarity and confidence.
- How a strong brand can help you build brand recognition and word-of-mouth marketing.
- How having a strong brand can help you with new product launches.
Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!
In the meantime, you can get all the links and read the full show notes here.
121 episod
Manage episode 422852454 series 2155095
Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.
Here's what's in this episode - you can find all the links on the episode web page.
- The event that sparked Katie’s interest in brand management.
- Why a great product is necessary, but not enough.
- Why the time for brand strategy is always now.
- How Katie's Brand Strategy process brings clarity and confidence.
- How a strong brand can help you build brand recognition and word-of-mouth marketing.
- How having a strong brand can help you with new product launches.
Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!
In the meantime, you can get all the links and read the full show notes here.
121 episod
ทุกตอน
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1 121. Are You Maximizing Your Food Brand’s Growth Potential? 12:17
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1 120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews 37:53
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1 119. How to Communicate That Your Food Brand IS Actually Better 12:20
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1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23
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1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55
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1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17
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1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14
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1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07
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1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31
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1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31
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1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26
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1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50
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1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58
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1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58
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1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
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