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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
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111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making
Manage episode 329690320 series 2155095
Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it.
Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when something in your business is out of alignment, and what she’s doing about that in her own business to make an adjustment.
In This Episode:
- Why it can be hard to identify when something is out of alignment with your vision.
- What questions to ask yourself about alignment.
- Why having your brand strategy documented can help you stay aligned.
- How to break down your ‘Knowns and Unknowns’ to make big decisions more manageable.
- Why it’s so important to create space to find joy in the journey.
- What Katie is doing to realign her time for the summer.
Resources:
121 episod
Manage episode 329690320 series 2155095
Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it.
Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when something in your business is out of alignment, and what she’s doing about that in her own business to make an adjustment.
In This Episode:
- Why it can be hard to identify when something is out of alignment with your vision.
- What questions to ask yourself about alignment.
- Why having your brand strategy documented can help you stay aligned.
- How to break down your ‘Knowns and Unknowns’ to make big decisions more manageable.
- Why it’s so important to create space to find joy in the journey.
- What Katie is doing to realign her time for the summer.
Resources:
121 episod
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1 119. How to Communicate That Your Food Brand IS Actually Better 12:20
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1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23
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1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55
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1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17
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1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14
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1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07
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1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31
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1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31
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1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26
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1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50
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1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58
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1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58
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1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
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