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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
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116. How Trying to Build Your Food Brand Could Be Holding You Back
Manage episode 439129888 series 2155095
Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand!
I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the corporate world to follow my vision of working with smaller, more entrepreneurial brands . Together we can use a Brand Management Mindset™ to shake up shopping carts and help more people get access to real food!
In this episode:
1) The reason I encourage you to swap "we're trying to" for "we're working to."
2) Why your word choice matters when you're sharing your plans.
3) What my dad apparently has in common with Yoda :)
4) Other weak words you may want to swap for stronger ones or eliminate altogether.
If you’re ready to bring your vision to life and create an integrated plan to make all of your day-to-day decisions easier and more aligned, we can talk through whether my 1:1 Brand Strategy Playbook program is a good fit. Or, if you’re working to prioritize all the ideas in your head and you want to carve out space to do this with me in a strategic way using my IdeaSetting™ framework, let’s book that 90-minute Idea Sounding Board session - it will give you so much clarity on the next steps that align with your goals.
If you’re at a point where you have a clear vision but are at a crossroads and need some strategic time together, I’d love to hear from you. You can email me at katie@realfoodbrands.com .
Now, let's go shake up shopping carts!
121 episod
Manage episode 439129888 series 2155095
Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand!
I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the corporate world to follow my vision of working with smaller, more entrepreneurial brands . Together we can use a Brand Management Mindset™ to shake up shopping carts and help more people get access to real food!
In this episode:
1) The reason I encourage you to swap "we're trying to" for "we're working to."
2) Why your word choice matters when you're sharing your plans.
3) What my dad apparently has in common with Yoda :)
4) Other weak words you may want to swap for stronger ones or eliminate altogether.
If you’re ready to bring your vision to life and create an integrated plan to make all of your day-to-day decisions easier and more aligned, we can talk through whether my 1:1 Brand Strategy Playbook program is a good fit. Or, if you’re working to prioritize all the ideas in your head and you want to carve out space to do this with me in a strategic way using my IdeaSetting™ framework, let’s book that 90-minute Idea Sounding Board session - it will give you so much clarity on the next steps that align with your goals.
If you’re at a point where you have a clear vision but are at a crossroads and need some strategic time together, I’d love to hear from you. You can email me at katie@realfoodbrands.com .
Now, let's go shake up shopping carts!
121 episod
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1 121. Are You Maximizing Your Food Brand’s Growth Potential? 12:17
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1 120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews 37:53
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1 119. How to Communicate That Your Food Brand IS Actually Better 12:20
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1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23
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1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55
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1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17
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1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14
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1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07
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1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31
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1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31
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1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26
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1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50
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1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58
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1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58
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1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
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