Pergi ke luar talian dengan aplikasi Player FM !
Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
«
»
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
Manage episode 328127680 series 2155095
Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc?
Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie’s passion for health and wellness – and clear messaging – and the episode highlights their shared enthusiasm! Listen to hear Celsea’s six copywriting tips to help your food brand stand out.
In This Episode:
- The difference between copywriting and content writing.
- How you can step into the shoes of your ideal audience to know what to write about.
- Why good copywriting that sparks action starts with good brand strategy.
- How copy and design can work together to communicate better than each alone.
- Why telling your brand story is about inviting the customer into a story.
- Where to look for “sticky copy” and why it’s so valuable.
- A key thing that web pages and emails that don’t convert are usually missing.
- How to strike a balance with SEO keywords and a conversational tone.
- How you can get notified when Katie and Celsea go LIVE in the Real Food Brands Marketing Round Table on Facebook.
Resources:
- Grassfed Copy website
- Guju Kitchen copy example
- Ep #104: What Is a Brand Positioning Statement?
- The Real Food Brands Podcast Index by Topic
- Download Your Free Brand Strategy Checkup (and get notified about the LIVE Q&A session!)
- Brand Strategy Streamlined Course Details
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
121 episod
Manage episode 328127680 series 2155095
Have you ever thought about the difference between content and copy? And how each works differently to connect with your reader depending on if you’re talking about a website, social media, ads, packaging, etc?
Today on Episode 110 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva has a conversation with Celsea Jenkins, the owner of Grassfed Copy about the art and science to writing great copy that converts people from readers to taking an action. Celsea shares Katie’s passion for health and wellness – and clear messaging – and the episode highlights their shared enthusiasm! Listen to hear Celsea’s six copywriting tips to help your food brand stand out.
In This Episode:
- The difference between copywriting and content writing.
- How you can step into the shoes of your ideal audience to know what to write about.
- Why good copywriting that sparks action starts with good brand strategy.
- How copy and design can work together to communicate better than each alone.
- Why telling your brand story is about inviting the customer into a story.
- Where to look for “sticky copy” and why it’s so valuable.
- A key thing that web pages and emails that don’t convert are usually missing.
- How to strike a balance with SEO keywords and a conversational tone.
- How you can get notified when Katie and Celsea go LIVE in the Real Food Brands Marketing Round Table on Facebook.
Resources:
- Grassfed Copy website
- Guju Kitchen copy example
- Ep #104: What Is a Brand Positioning Statement?
- The Real Food Brands Podcast Index by Topic
- Download Your Free Brand Strategy Checkup (and get notified about the LIVE Q&A session!)
- Brand Strategy Streamlined Course Details
- Book a 60-minute 1-on-1 Brand Strategy session with Katie
- Connect with Katie on Instagram
121 episod
ทุกตอน
×
1 121. Are You Maximizing Your Food Brand’s Growth Potential? 12:17

1 120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews 37:53

1 119. How to Communicate That Your Food Brand IS Actually Better 12:20

1 118. Is Pivoting Too Often Hurting Your Food Brand? 12:23

1 117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach 10:55

1 116. How Trying to Build Your Food Brand Could Be Holding You Back 12:17

1 115. Your Big Shift: From Selling a Great Product to Building a Strong Brand 17:14

1 114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!) 16:07

1 113. The Power (Struggle) of Focus...and How Your Brand Strategy Can Help 25:31

1 112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business 18:31

1 111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making 21:26

1 110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy 31:50

1 109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano 37:58

1 108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2) 23:58

1 107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1) 23:28
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.