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1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
PRESS OFFICER | WorldTour Communication Coach and Storyteller
Manage episode 424165649 series 3485711
In our series profiling the team behind the riders, it’s all about communication activations, social media, partner marketing campaigns, and mental health awareness.
You might have caught a glimpse of today’s guest in the background during rider interviews at races and Grand Tours. His name is Phil Lowe, Press Officer for one of the sport’s biggest and most historical WorldTour cycling teams, Soudal Quick-Step.
I brought Phil on to the show because I believe many of us often find ourselves sitting on our couches, watching cycling races, Grand Tours, Classics, and Monuments, and wondering: what really happens behind the scenes at a WorldTour team? How do they handle the pressure from the outside world, especially in today’s always-on social media environment, where a PR disaster can strike at any moment?
Not to mention, they’ve got to plan, execute, and coordinate communication activations, social media, partner marketing campaigns, and more.
We also talk about the team’s mental health awareness campaign and the need to break the stigma surrounding mental health in sports and daily life. We conclude the interview by discussing the future of professional cycling and the changes we would like to see in the sport.
I hope you’ll enjoy the episode.
Chapters
00:00 Introduction
02:11 Phil Lowe's Journey
11:45 Remco Evenepoel
13:30 Wolfpack Mentality
16:03 Park of the Pack Mental Health Awareness
22:12 Most Difficult Decision
25:32 The Future of Pro-Cycling
27:32 Ending
– LINKS –
Host: Soren Jensen
SEND US YOUR QUESTIONS
If you want your questions to be answered on air, be sure to submit your questions by sending us a message on social media or by email to podcast@castelli-cycling.com
Follow Castelli on social:
Instagram Triathlon
We're also on STRAVA
Hosted on Acast. See acast.com/privacy for more information.
48 episod
Manage episode 424165649 series 3485711
In our series profiling the team behind the riders, it’s all about communication activations, social media, partner marketing campaigns, and mental health awareness.
You might have caught a glimpse of today’s guest in the background during rider interviews at races and Grand Tours. His name is Phil Lowe, Press Officer for one of the sport’s biggest and most historical WorldTour cycling teams, Soudal Quick-Step.
I brought Phil on to the show because I believe many of us often find ourselves sitting on our couches, watching cycling races, Grand Tours, Classics, and Monuments, and wondering: what really happens behind the scenes at a WorldTour team? How do they handle the pressure from the outside world, especially in today’s always-on social media environment, where a PR disaster can strike at any moment?
Not to mention, they’ve got to plan, execute, and coordinate communication activations, social media, partner marketing campaigns, and more.
We also talk about the team’s mental health awareness campaign and the need to break the stigma surrounding mental health in sports and daily life. We conclude the interview by discussing the future of professional cycling and the changes we would like to see in the sport.
I hope you’ll enjoy the episode.
Chapters
00:00 Introduction
02:11 Phil Lowe's Journey
11:45 Remco Evenepoel
13:30 Wolfpack Mentality
16:03 Park of the Pack Mental Health Awareness
22:12 Most Difficult Decision
25:32 The Future of Pro-Cycling
27:32 Ending
– LINKS –
Host: Soren Jensen
SEND US YOUR QUESTIONS
If you want your questions to be answered on air, be sure to submit your questions by sending us a message on social media or by email to podcast@castelli-cycling.com
Follow Castelli on social:
Instagram Triathlon
We're also on STRAVA
Hosted on Acast. See acast.com/privacy for more information.
48 episod
Semua episod
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1 ANTOINE HUBY | How Cyclocross Shapes Champions! 57:48
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1 URŠKA ŽIGART | Unfiltered: Life with Tadej, Challenges, Season Goals, Team Pika, Empowering Women 1:02:11
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1 ETHAN HAYTER | Britain's Cycling Ace - New Team, New Goals 37:40
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1 NATHAN HAAS | Ep. 2: Eye-Catching Jersey Designs, Journey into Pro Cycling 38:03
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1 NATHAN HAAS | Future of Gravel Racing, Girona’s Cycling Culture, Gabba R 48:50
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1 GAIA MASETTI | The Rising Italian Star, Positive Vibes All Around! 36:37
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1 SPORTS NUTRITION | RED-S Ep. 2: Optimizing Nutrition, Hydration, and Electrolyte Management 58:00
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1 SPORTS NUTRITION | RED-S Ep. 1: The Silent Performance Killer + TdF Femmes Study 48:33
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1 REGGIE MILLER & MATT LIETO | The Power of Community in Gravel Racing 38:05
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1 JOÃO PAULO DE OLIVEIRA | Super GT Racing, Tokyo Climbs, How to Stay Fit for Motorsports 1:19:47
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1 JUSTINE GHEKIERE | A Belgian Star on the Rise 19:56
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1 RECAP | Nutrition Strategies for Fueling Everyday Performance 28:09
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1 SOIGNEUR | The Most Crucial Job in Cycling 36:54
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1 SPORTS NUTRITION | What Pro Cyclists Eat with World Tour Nutritionist Maaike Polspoel 40:38
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1 PERFORMANCE COACH | Remco Evenepoel, Mastering Training, Recovery, and Technology 54:46
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