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In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
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Why 90% SaaS products die and what it takes to win w/ Ashok Gudibandla @ Automate
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Chapters: 2:08: ‘Distribution not tech is what you need to win’ 13:18: SaaS proliferation means you need to build brand fast 16:40: The choice to exit vs. keep growing with funding 12:14: Strategic actions that led to acquisition by Notion 24:31: ‘You’re not hot till you are!’ - Life after exit Social: Website: https://www.upekkha.io/ LinkedIn: htt…
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‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy
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Chapters 1:29: SaaS. Because it returns good multiples 3:57: How Chennai stole the SaaS crown 6:19: Going enterprise when others sold SMB 9:05: Pivots on way to first million 16:14: Yae or Nay? The funding question 17:57: Brand marketing before product marketing 23:37: The line from positioning to acquisition 27:10: Filter Kaapi reboot 34:04: Slow …
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Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka
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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing service…
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How To Price Your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha
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In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling li…
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The Importance Of Moving Upmarket w/ Tejas Mehta, Co-founder @ SocialPilot
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In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies who have to manage multiple accounts for each of their clients. Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort …
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How to pursue acquisition w/ Gagandeep Josan, Head of Solutions and Industry Sales @ Whatfix
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48:48
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In this episode we spoke to Gagandeep Josan, Head of Solutions & Industry @ Whatfix about how he got his job. Before joining Whatfix, Gagan was the CEO of Nittio Learn, an LMS platform that helped businesses train and reskill distributed workforces. The reason I talk about Nittio in the past tense is because earlier this year Nittio Learn was acqui…
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The importance of finding your niche w/ Harshit Agarwal, CEO @ AppKnox
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In this episode we spoke to Harshit Agarwal, Co-founder and CEO of Appknox, which is a cloud-based enterprise mobile app security testing software. A lot of jargon there to unpack so here's an English translation: Appknox has a tool that allows enterprises to test the security of their mobile apps. Over the course of the interview, Harshit spoke ab…
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The art of good customer discovery w/ Kalyan Varma, Co-founder & CEO @ Almabase
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In this episode we speak to Kalyan Varma, Co-founder & CEO of Almabase about how you can learn about their customers' needs and then use those learnings to inform your pricing structure, product roadmap and positioning. About Almabase Almabase bills itself as the "world's most loved Alumni management software." In layman's terms create tools that u…
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What does ValueSaaS mean? w/ Thiyagarajan (Rajan) M, Partner @ Upekkha ValueSaaS Accelerator
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In this episode we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term ValueSaaS means, the components of a flywheel businesses, the importance of knowing your customer and perhaps most interestingly, how metaphors (yes the kind we learn about in elementary school English) are useful tools for founders to think t…
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How to get started with marketing w/ Ish Jindal, Co-founder @ Tars
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In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing for their businesses. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cul…
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