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Kandungan disediakan oleh Thiyagarajan Maruthavanan (Rajan). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thiyagarajan Maruthavanan (Rajan) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka

31:10
 
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Manage episode 432726108 series 3591346
Kandungan disediakan oleh Thiyagarajan Maruthavanan (Rajan). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thiyagarajan Maruthavanan (Rajan) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.

Chapters:

1:00: Breaking rules & selling SaaS in India

3:42: Pricing 3x of competition

7:16: Focus on one point problem and segment

12:06: Leading with UI/UX early on

14:38: Services vs product & should founders do both?

18:37: Scaling bootstrapped

22:05: Behind the brand name Keka

24:32: Getting to the first $1mn ARR

25:52: Resilience through the lows

27:46: Timing your first fundraise

References:

https://www.upekkha.io/blog/saas_million_dollar_company_christoph_jans

https://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/

Social:

Website: https://www.upekkha.io/

LinkedIn: https://www.linkedin.com/company/upekkha

Twitter: https://twitter.com/upekkhaBe

  continue reading

10 episod

Artwork
iconKongsi
 
Manage episode 432726108 series 3591346
Kandungan disediakan oleh Thiyagarajan Maruthavanan (Rajan). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thiyagarajan Maruthavanan (Rajan) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.

Chapters:

1:00: Breaking rules & selling SaaS in India

3:42: Pricing 3x of competition

7:16: Focus on one point problem and segment

12:06: Leading with UI/UX early on

14:38: Services vs product & should founders do both?

18:37: Scaling bootstrapped

22:05: Behind the brand name Keka

24:32: Getting to the first $1mn ARR

25:52: Resilience through the lows

27:46: Timing your first fundraise

References:

https://www.upekkha.io/blog/saas_million_dollar_company_christoph_jans

https://www.linkedin.com/pulse/myth-services-dna-thiyagarajan-maruthavanan-rajan-/

Social:

Website: https://www.upekkha.io/

LinkedIn: https://www.linkedin.com/company/upekkha

Twitter: https://twitter.com/upekkhaBe

  continue reading

10 episod

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