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How To Price Your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha
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Kandungan disediakan oleh Thiyagarajan Maruthavanan (Rajan). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Thiyagarajan Maruthavanan (Rajan) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing.
Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling like they are being paid too little.
Prasanna has a way out. He argues that all pricing discussions should start with one simple question: How much value am I producing?
If founders are able to answer this question, coming up with a pricing model that gives founders fair compensation while keeping customers happy is relatively easy.
Of course the process of answering that question does require a great deal of work and that's what this conversation was about.
For more podcasts like this visit https://upekkha.io/podcasts
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