Do a demo data deep-dive to increase conversions | Kim Roman, Sr. Director of Demand Generation

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Kim Roman & Ellen Schwartze discuss strategies around one of the most important pieces in a conversion journey: the demo.

Are the right people watching? Is it providing value for your potential customers and—of course—your business?

Kim joined us to discuss strategy, data, efficacy, and on-demand ideas for web-based demos.

(PS, if you’re not in a biz with demos, there’s still tons of value here. Pretend that instead of demo we're saying “freemium trial”, “product video”, “get a quote”, “book an agent”, “request more information”... you get the idea.)

In this episode...

Kim's background & career growth
Data in personalization is key
Where is the diminishing return on personalizing content?
Don't personalize for personas; customize the journey for your audience's next best action
Get your CMS data right from the beginning
Setting demos up for the full funnel
What KPIs indicate success or failure for demos??
What additional context do you provide your sales team after someone engages with a demo?
How Kim reacted to an email with the subject line, "Request a demo is dead."
How do you know the demo is valuable to your audience?
The Lightning Round
Today demand gen is harder; prospects are smarter. How do you optimize for that?
This #WeAreProspects commercial from Walnut.io made Kim LOL
It's getting harder to generate results. New strategies and tactics will come from the next 12 months.

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97 episod

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