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Data-Driven CMO: Aimee Johnson (formerly Starbucks and Zillow)

32:24
 
Kongsi
 

Manage episode 343218014 series 3238748
Kandungan disediakan oleh Knotch. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Knotch atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Discussion from this episode includes...

  • Where did Aimee's journey to CMO begin?
  • Combining structure with creativity to build teams and a career
  • Hiring the right people for a balance
  • You have to be excited about what you're doing to have a fulfilling career
  • It's not about the funnel, it's about the human on the other end
  • What's the hardest thing to explain to non-marketers?
  • Do you think tech is behind in understanding the importance of marketing?
  • How do you use content to extend a customer's experience with your brand?
  • Understand how to drive end-to-end customer interactions based on journeys
  • High- or low-consideration, it's still about the heart of the customer
  • The future of marketing is interconnectedness
  • There's momentum in consumer products connected to humans, connected to data
  • Motivate people with positive messages

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

97 episod

Artwork
iconKongsi
 
Manage episode 343218014 series 3238748
Kandungan disediakan oleh Knotch. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Knotch atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Discussion from this episode includes...

  • Where did Aimee's journey to CMO begin?
  • Combining structure with creativity to build teams and a career
  • Hiring the right people for a balance
  • You have to be excited about what you're doing to have a fulfilling career
  • It's not about the funnel, it's about the human on the other end
  • What's the hardest thing to explain to non-marketers?
  • Do you think tech is behind in understanding the importance of marketing?
  • How do you use content to extend a customer's experience with your brand?
  • Understand how to drive end-to-end customer interactions based on journeys
  • High- or low-consideration, it's still about the heart of the customer
  • The future of marketing is interconnectedness
  • There's momentum in consumer products connected to humans, connected to data
  • Motivate people with positive messages

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

97 episod

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