CMO awam
[search 0]
lebih
Download the App!
show episodes
 
Artwork

1
The CMO Podcast

Gallery Media Group & Jim Stengel

Unsubscribe
Unsubscribe
Mingguan
 
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
  continue reading
 
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
  continue reading
 
Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, Crypto, Blockchain, AI, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game. Supported by CoinDesk!
  continue reading
 
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.
  continue reading
 
Artwork

1
CMO Convo

CMO Alliance

Unsubscribe
Unsubscribe
Bulanan+
 
A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessa ...
  continue reading
 
Artwork
 
This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on! If you're a chief marketing officer ...
  continue reading
 
I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
  continue reading
 
This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
  continue reading
 
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of ma ...
  continue reading
 
Artwork

1
CMO Confidential

Mike Linton // I Hear Everything Podcast Network

Unsubscribe
Unsubscribe
Mingguan
 
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
  continue reading
 
Artwork

1
CMO Chapters Podcast with Lucy Bolan

Lucy Bolan (NewChapterTalent.com.au)

Unsubscribe
Unsubscribe
Bulanan+
 
Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consume ...
  continue reading
 
Artwork

1
The CMO Show

ImpactInstitute

Unsubscribe
Unsubscribe
Bulanan
 
How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
  continue reading
 
使命:幫助每個人做好人生投資 願景:用最合理的價格,透過最方便的管道,提供每個客戶和市井小民,最貼近用戶需求的優質投資工具和網路服務 CMoney開發許多投資軟體,提供大眾更簡便的軟體使用服務,協助用戶做好人生的投資理財規劃,邁向財富自由的道路。 高人氣產品 -籌碼K線 -艾蜜莉定存股 -股市爆料同學會 -投資網誌 -發票集點王 -CWMoney記帳軟體 -股市大富翁 -股人阿勳 價值河流圖 -無聊詹 監控警報器 -權證小哥 全方位獨門監控 -林恩如 強棒旺旺來 -自由人 多空指南針 -丹尼爾 主流強勢股 -股市阿水 布林通道 -期權先生 多空聽診器 -阿格力 價值成長股 -武財神 求好運免出門 -老簡 股市內部大戶 -Money錢雜誌 -保險對夠好 -王牌操盤手 -台股巴菲特 -保險小存摺 -好老公選股
  continue reading
 
The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experie ...
  continue reading
 
The Virtual CMO podcast discusses growth marketing strategies for SMBs and how new technologies are improving marketing effectiveness. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the podcast focuses on building strategic marketing plans and executing successful growth marketing programs. It includes interviews with industry thought leaders who share their experiences and insights. The show highlights new marketing automation platforms, AI-enabled tools, a ...
  continue reading
 
Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
  continue reading
 
Artwork

1
CMON! show

CMON! Podcasts

Unsubscribe
Unsubscribe
Harian+
 
Feed oficial da produtora C'MON! Podcasts. É aqui o lugar onde batemos um papo com outros produtores sobre produção de conteúdo para podcast ou falamos sobre acontecimentos específicos que abalaram o mercado em que esses produtores atuam. Conversas interessantes e sinceras sobre produção, conteúdo, comunicação e mídia. Entre em contato pelo site: cmonpodcasts.com.br Redes Sociais: @cmonpodcasts
  continue reading
 
Artwork

1
C'mon Somebody: The Podcast

C'mon Somebody: The Podcast

Unsubscribe
Unsubscribe
Bulanan
 
C’mon Somebody: The Podcast is For The People. Specifically for the ones who get it. Spirituality, Fashion, Academia, Culture, and more! Rated ‘E’ for Encouragement. Instagram: @CMonSomebodyPod Host: @CydneeClarke x @TheeFashionablePhD
  continue reading
 
Artwork

1
C’mon Sense!

Mic's and Drums

Unsubscribe
Unsubscribe
Bulanan
 
Producer/Host David Velazco, Co-hosts and Co-producers Melannie Iglesias and Oscar Martinez discuss topics around music, life, consciousness, love and our surroundings. WE love to give the world our perspectives as creative creators of art in different platforms such as dance, drumming, and hip-hop. Enjoy our podcast for creatives and by creatives!
  continue reading
 
Welcome to Digi mirror personal CMO podcast. Here we talk about marketing techniques and tips for businesses and startup. Everything under marketing. Consider me as your personal chief marketing officer Cover art photo provided by Campaign Creators on Unsplash: https://unsplash.com/@campaign_creators
  continue reading
 
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to ...
  continue reading
 
Artwork

1
CMO Talk

Dansk Markedsføring

Unsubscribe
Unsubscribe
Bulanan
 
De er ambitiøse, de har modet til at gå nye veje - og de er drevet af at skabe resultater. I fem podcasts kommer vi tættere på de nominerede til Årets CMO 2019. Mød Arla Foods' Hanne Søndergaard, Bolias Line Bering Larsen, Carlsbergs Morten Boye, Tivolis Michala Svane og Kviks Lisa Gøttler.
  continue reading
 
E se você tivesse acesso às mentes dos líderes das maiores empresas do mundo? Aqui você encontra conversas que você nunca imaginou ter acesso. Toda semana compartilhamos sem restrição o que está rolando, e o que está por vir, de mais moderno nas estratégias das maiores marcas do país e do mundo. O verdadeiro "playbook" dos CMOs.
  continue reading
 
Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com
  continue reading
 
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
  continue reading
 
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
  continue reading
 
Welcome to my world..or should I say playground! My purpose here is to provide and uplift independent and progressive neo-soul, jazz, and gospel artists. I just want to introduce them to you and you can go from there and delve into their catalogs. I hope you have fun listening and make sure to "like"..."follow' and "share" with your friends and family. Just a reminder. I am a DJ, not a Jukebox. I post continuous mixes that intend to keep you in the "groove" all the way thru. Leave a comment. ...
  continue reading
 
B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketi ...
  continue reading
 
The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed ...
  continue reading
 
Loading …
show series
 
This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a…
  continue reading
 
How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He disc…
  continue reading
 
My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of h…
  continue reading
 
Send us a text How do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, …
  continue reading
 
It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research…
  continue reading
 
Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative…
  continue reading
 
This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…
  continue reading
 
It’s that time of year in marketing where B2C marketers ramp up, B2B marketers ramp down, and for us at The CMO Show, it's our chance to look back. In our final episode for 2024, host Mark Jones sits down to reflect on a year of interviews with some of the nation’s best marketing leaders. You might also like: The future of retail media with Coles36…
  continue reading
 
Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.…
  continue reading
 
Learn how to identify and eliminate friction in your Product-Led Growth (PLG) strategy. From pricing and adoption friction to cognitive and invite friction, I’ll share actionable tips to help SaaS and AI companies grow faster and more efficiently. Perfect for founders, marketers, and product teams looking to accelerate growth. 🚀 ===================…
  continue reading
 
In this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair. Andrea and I have a fantastic discussion about the challenges marketing leaders often face with building a relationship and communicating with the CFO… or communicating ROI from marketing in general! We chat abo…
  continue reading
 
In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Teresa Sperti, founder of Arktic Fox and former CMO of World Vision, to explore her career journey, leadership insights, and her passion for transforming the marketing industry. With over 20 years of experience spanning digital, data, and e-commerce, Teresa shares how she moved fr…
  continue reading
 
🎄 It’s a holly jolly episode of Ed Lover Presents "C'Mon Son!" The Podcast! 🎅 This week, Ed Lover and his equally merry co-host, his wife Mrs. Fruit, are bringing ALL the Christmas cheer! 🎁 From holiday songs and family traditions to the joy of giving (and getting) presents, this episode is bursting with festive vibes. Grab some eggnog (or Coquito,…
  continue reading
 
Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas. They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework …
  continue reading
 
Send us a text Join us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethere…
  continue reading
 
My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world. At the helm of the iconic priceless platform, he and his team are on the cutt…
  continue reading
 
Cmon Son! The Podcast is back with Ed Lover and his wife, Mrs. Fruit, bringing their signature mix of hot takes, laughs, and no-holds-barred opinions on everything from pop culture to music. This week, the duo dives into the latest Diddy allegations, while Fruit hilariously admits she has no idea who Caitlin Clark is (yup, it's a moment). Ed has a …
  continue reading
 
We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest comme…
  continue reading
 
Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tac…
  continue reading
 
In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaigns at PepsiCo to driving industry change at Tony's Chocolonely. We'll explore her admiration for Tony's authentic mission, their innovative approach to…
  continue reading
 
A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
  continue reading
 
The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherland may be best positioned to give his thoughts on the change, as a six-time Jaguar owner and behavioural science expert. Rory comes at the rebrand wit…
  continue reading
 
It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post b…
  continue reading
 
Send us a text Discover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitsta…
  continue reading
 
My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.…
  continue reading
 
The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and …
  continue reading
 
How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automati…
  continue reading
 
Full transcript Getting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth Insurance CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy. "What we found was, it'…
  continue reading
 
In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challenger Brands, having previously led Innocent Smoothie for 15 years, guiding them through their acquisition by Coca-Cola and subsequent scaling. In this …
  continue reading
 
A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…
  continue reading
 
I test out my new DJI mic setup while cooking lunch and share thoughts on diving into content creation. Join me as I talk about my goals for podcasting and video production, the importance of sound quality, and creating a workflow that’s simple and friction-free. I also reflect on life as a single dad, my daughter’s week with me, and preparing for …
  continue reading
 
It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true. So, our host Ian Trusco…
  continue reading
 
My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjo…
  continue reading
 
Send us a text Elke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric le…
  continue reading
 
Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies. In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shar…
  continue reading
 
This week on C'Mon Son!, we're back in the kitchen—and it's not just the food that's hot! Tune in as we break down our Thanksgiving dinner plans, from the classics to the unexpected dishes that have become family favorites. Whether you're a fan of the golden-brown turkey or the side dish showdowns, this episode is packed with laughs, behind-the-sce…
  continue reading
 
You’ve heard the buzzwords: deepfakes, generative AI, ChatGPT. But how do you make sense of it all while juggling the demands of marketing? On this episode of The CMO Show, we sit down with Henry Ajder—an expert in generative AI and deepfakes—recorded live at Adobe’s Executive Forum in Sydney. You might also like: The future of retail media with Co…
  continue reading
 
How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by divin…
  continue reading
 
In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional advertising, uncover the power of YouTube in capturing audience attention, and discuss the vital role of creativity in ad success, even in the age of AI. Sop…
  continue reading
 
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
  continue reading
 
Loading …

Panduan Rujukan Pantas

Podcast Teratas