The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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I record my monologue-style show from Berlin in English. I capture a variety of topics that are important to me.
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Learn SaaS and AI marketing in a fun and easy to understand way from Bill Macaitis, a trusted 7x marketing leader with 5 successful tech exits.
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
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C'Mon Son! The Podcast is hip-hop hall-of-fame in…
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In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, Crypto, Blockchain, AI, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game. Supported by CoinDesk!
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The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.
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A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessa ...
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This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride. Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on! If you're a chief marketing officer ...
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I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
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This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!
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Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of ma ...
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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
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Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consume ...
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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
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使命:幫助每個人做好人生投資 願景:用最合理的價格,透過最方便的管道,提供每個客戶和市井小民,最貼近用戶需求的優質投資工具和網路服務 CMoney開發許多投資軟體,提供大眾更簡便的軟體使用服務,協助用戶做好人生的投資理財規劃,邁向財富自由的道路。 高人氣產品 -籌碼K線 -艾蜜莉定存股 -股市爆料同學會 -投資網誌 -發票集點王 -CWMoney記帳軟體 -股市大富翁 -股人阿勳 價值河流圖 -無聊詹 監控警報器 -權證小哥 全方位獨門監控 -林恩如 強棒旺旺來 -自由人 多空指南針 -丹尼爾 主流強勢股 -股市阿水 布林通道 -期權先生 多空聽診器 -阿格力 價值成長股 -武財神 求好運免出門 -老簡 股市內部大戶 -Money錢雜誌 -保險對夠好 -王牌操盤手 -台股巴菲特 -保險小存摺 -好老公選股
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The benefits of using Podcast in the classroom.
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Freestyle music talk show entertainment conversation for Fans Fam people around the world to enjoy
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The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experie ...
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Politic With Us And Find Out What's Popular With The Population!
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The Virtual CMO podcast discusses growth marketing strategies for SMBs and how new technologies are improving marketing effectiveness. Hosted by Eric Dickmann, founder of The Five Echelon Group and a fractional CMO, the podcast focuses on building strategic marketing plans and executing successful growth marketing programs. It includes interviews with industry thought leaders who share their experiences and insights. The show highlights new marketing automation platforms, AI-enabled tools, a ...
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Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
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Feed oficial da produtora C'MON! Podcasts. É aqui o lugar onde batemos um papo com outros produtores sobre produção de conteúdo para podcast ou falamos sobre acontecimentos específicos que abalaram o mercado em que esses produtores atuam. Conversas interessantes e sinceras sobre produção, conteúdo, comunicação e mídia. Entre em contato pelo site: cmonpodcasts.com.br Redes Sociais: @cmonpodcasts
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C’mon Somebody: The Podcast is For The People. Specifically for the ones who get it. Spirituality, Fashion, Academia, Culture, and more! Rated ‘E’ for Encouragement. Instagram: @CMonSomebodyPod Host: @CydneeClarke x @TheeFashionablePhD
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Your Guide to Effective Marketing and Selling. Mark sets out to provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance.
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Revelations of a CMO
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Welcome to The Modern CMO, where we discuss how to build your marketing toolkit and make your way to the C-Suite!
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Producer/Host David Velazco, Co-hosts and Co-producers Melannie Iglesias and Oscar Martinez discuss topics around music, life, consciousness, love and our surroundings. WE love to give the world our perspectives as creative creators of art in different platforms such as dance, drumming, and hip-hop. Enjoy our podcast for creatives and by creatives!
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Just talking about different things that you guys can suggest i talk about
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Podcast by Opera Solutions
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What happens in the first 90 days when a new fractional Chief Marketing Officer joins your company? You're about to find out.
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Welcome to Digi mirror personal CMO podcast. Here we talk about marketing techniques and tips for businesses and startup. Everything under marketing. Consider me as your personal chief marketing officer Cover art photo provided by Campaign Creators on Unsplash: https://unsplash.com/@campaign_creators
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Welcome to Cmon Sis with Chi. Where we share experiences + introspection on personal growth, love + everything that makes you magical af. Vibe with me.
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Monthly updates for Medical Staff at Shady Grove Medical Center
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Welcome to the Dope or joke podcast, where amazing things happen.
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Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campaigns on a daily basis. This podcast is a place to share his wealth of knowledge with you, and to ...
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De er ambitiøse, de har modet til at gå nye veje - og de er drevet af at skabe resultater. I fem podcasts kommer vi tættere på de nominerede til Årets CMO 2019. Mød Arla Foods' Hanne Søndergaard, Bolias Line Bering Larsen, Carlsbergs Morten Boye, Tivolis Michala Svane og Kviks Lisa Gøttler.
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E se você tivesse acesso às mentes dos líderes das maiores empresas do mundo? Aqui você encontra conversas que você nunca imaginou ter acesso. Toda semana compartilhamos sem restrição o que está rolando, e o que está por vir, de mais moderno nas estratégias das maiores marcas do país e do mundo. O verdadeiro "playbook" dos CMOs.
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The most important stories in business & tech, explained through the lens of a senior marketer. A podcast about growth, business, and power. Hosted by Vincent Phamvan—a member of the Forbes Council and 40 Under 40 recipient.
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Subscribe and listen as changemaking CMOs unpack the myths and mystery surrounding brand marketing in our unmissable video podcast series with Comscore CMO and EVP of Digital, Tania Yuki. Hear from some of the world’s best and brightest creative marketers about how they are creating a positive impact in the world and for their customers.Join us for a new episode each Tuesday and send us your tips for a leading CMO you would love to hear from via cmopulse@comscore.com
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The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
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Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
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Alexander og Peter fra Nordic Social inviterer danske CMO'er ind på kontoret ”efter lukketid” og tager dig med behind-the-scenes ind i nogle af de skarpeste marketing-hjerner i landet.
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Daily MMA podcast with a focus on the UFC and its business cmonnow.substack.com Support this podcast: https://podcasters.spotify.com/pod/show/trent-reinsmith/support
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Welcome to my world..or should I say playground! My purpose here is to provide and uplift independent and progressive neo-soul, jazz, and gospel artists. I just want to introduce them to you and you can go from there and delve into their catalogs. I hope you have fun listening and make sure to "like"..."follow' and "share" with your friends and family. Just a reminder. I am a DJ, not a Jukebox. I post continuous mixes that intend to keep you in the "groove" all the way thru. Leave a comment. ...
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B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketi ...
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The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed ...
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The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
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This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a…
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Brand Storytelling Meets Demand Gen: The Strategy to Skyrocket Growth with Andy Weiss, CMO of Ceipal
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How can blending brand storytelling with demand generation drive business growth and optimize marketing performance across all stages of the buyer's journey? In this episode of Revenue Driven CMO, global marketing executive Andy Weiss shares his expertise in driving business growth through strategic brand storytelling and demand generation. He disc…
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From Data to Dreams with Jeanniey Walden
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My guest today is Jeanniey Walden. Jeanniey is the senior vice president and CMO of Rite Aid and Thrifty Ice Cream. Her decades of experience span Fortune 500 companies and startups across a whole host of industries, including retail, health and wellness, consulting, ad agencies, fintech. Everything. If that weren't enough, she's also the host of h…
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Navigating Crypto Branding and Regulations with Aysenur Yükselal Aji, VP Marketing at Bitstamp | S4 E50
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Send us a text How do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, …
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Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study
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It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research…
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Fame, Feeling & Flamingos: how consistency helped Very hit new heights
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Jess Myers CCO of The Very Group, returns to the podcast sharing the success of her role over the past year. We'll explore how Jess and her team navigates the crucial "Golden Quarter" leading up to Christmas, the importance of creative consistency, and the successes they've achieved by sticking with what works. Plus, we'll hear about the innovative…
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Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
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This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and o…
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Microsoft: Transforming customer outcomes
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Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to lose sight of the customer. Sydne Mullings offers her advice on driving “beautiful” customer outcomes and transforming marketing.
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It’s that time of year in marketing where B2C marketers ramp up, B2B marketers ramp down, and for us at The CMO Show, it's our chance to look back. In our final episode for 2024, host Mark Jones sits down to reflect on a year of interviews with some of the nation’s best marketing leaders. You might also like: The future of retail media with Coles36…
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Chloe Petherick | CMO Convo | How purpose-driven marketing drives ROI with Chloe Petherick
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Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.…
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Unlocking Hyper-Growth: The Art of Removing Friction in PLG
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Learn how to identify and eliminate friction in your Product-Led Growth (PLG) strategy. From pricing and adoption friction to cognitive and invite friction, I’ll share actionable tips to help SaaS and AI companies grow faster and more efficiently. Perfect for founders, marketers, and product teams looking to accelerate growth. 🚀 ===================…
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When marketing met finance: how to speak CFO
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In this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair. Andrea and I have a fantastic discussion about the challenges marketing leaders often face with building a relationship and communicating with the CFO… or communicating ROI from marketing in general! We chat abo…
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Transformation, Leadership, and Legacy: Teresa Sperti on Building Better Marketers
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In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Teresa Sperti, founder of Arktic Fox and former CMO of World Vision, to explore her career journey, leadership insights, and her passion for transforming the marketing industry. With over 20 years of experience spanning digital, data, and e-commerce, Teresa shares how she moved fr…
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You’ve reached the end of Alice’s diary of a first time CMO volume two, thank you so much for listening.Oleh Cognism
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Ep. #344: It's Beginning To Look A Lot Like... 🎄
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🎄 It’s a holly jolly episode of Ed Lover Presents "C'Mon Son!" The Podcast! 🎅 This week, Ed Lover and his equally merry co-host, his wife Mrs. Fruit, are bringing ALL the Christmas cheer! 🎁 From holiday songs and family traditions to the joy of giving (and getting) presents, this episode is bursting with festive vibes. Grab some eggnog (or Coquito,…
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The 5 D’s of Personas and Valuable Friction Episode
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Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas. They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework …
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Workhuman: Earning a seat at the executive table
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In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.
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Building a User-Friendly Crypto Ecosystem: Mel Gelderman's Vision for Token.com | S4 E49
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Send us a text Join us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethere…
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Why you should make your clients the center of your world
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In this podcast with Dr. Charles Doyle, we explore why it’s time to flip the script and bring priorities back to client marketing. When many are veering off course, it’s time to let client-centric strategies take center stage over outdated ABM approaches.
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From Clicks to Connections with Raja Rajamannar
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My guest this week is a good friend who also happens to be one of the most influential marketers in the world, Raja Rajamannar, the CMO of Mastercard. Over his 10 years with the brand, he has transformed Mastercard into one of the top 10 most valuable brands in the world. At the helm of the iconic priceless platform, he and his team are on the cutt…
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Cmon Son! The Podcast is back with Ed Lover and his wife, Mrs. Fruit, bringing their signature mix of hot takes, laughs, and no-holds-barred opinions on everything from pop culture to music. This week, the duo dives into the latest Diddy allegations, while Fruit hilariously admits she has no idea who Caitlin Clark is (yup, it's a moment). Ed has a …
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Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
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We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest comme…
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Ray Dalio’s “Principles” (For Modern Marketing Teams) with Ari Osur, Former CMO of iCIMS
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Want to discover proven marketing strategies to boost revenue, drive successful campaigns, and stay ahead of the competition? In this episode of Revenue Driven CMO, we sit down with marketing expert Ari Osur, former CMO of iCIMS. He is a seasoned leader with a proven track record at top companies like eBay, NBA, Epsilon, Forrester, and ADP. Ari tac…
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How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness (CMO) Sadira Furlow
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In this episode, we're diving into a fascinating conversation with Sadira Furlow, known as the "Dean of Dopeness" at Tony's Chocolonely. We unpack Sadira's career journey from launching viral campaigns at PepsiCo to driving industry change at Tony's Chocolonely. We'll explore her admiration for Tony's authentic mission, their innovative approach to…
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Persistent Systems: Redefining growth with a client-first mindset
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In this episode, Chief Marketing Officer, Gurvinder Sahni, reveals how a high ‘say-do’ ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.
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Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
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A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics …
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Rory Sutherland on Jaguar: Madness or Marketing Genius?
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The marketing world has been dominated by the recent Jaguar rebrand. It's split opinion in the industry with many criticising the bold new approach with Jaguar's move to electrification. Rory Sutherland may be best positioned to give his thoughts on the change, as a six-time Jaguar owner and behavioural science expert. Rory comes at the rebrand wit…
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The 5 Reasons a CMO Gets Fired Episode
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It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post b…
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Discover Crypto Options Trading with Hendrik Ghys, Co-Founder of Thalex | S4 E48
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Send us a text Discover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitsta…
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Rewriting the Rules of Branding with Dr. Marcus Collins
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My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.…
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Joe Cano (Zappos) | Delivering WOW Through 25 years of Service
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55:42
The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and …
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Breaking Down Barriers: Automation in Marketing Ops with Kacee Court, Head of Marketing Ops at Drata
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47:21
How can automation, intent data, and AI-driven tools enhance account-based marketing (ABM) and sales alignment for revenue growth? In this episode of The Revenue-Driven CMO, we chat with Kacee Court, Director of Marketing Operations at Drata, about the essentials of successful marketing operations. Kacee discusses how to build a culture of automati…
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Michelle Barbeau, CRO of eHealth Insurance: Comfortable with Discomfort
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Full transcript Getting the right health insurance is serious business; it's the number one reason for bankruptcy in America, says eHealth Insurance CRO Michelle Barbeau. But when she joined eHealth — which helps consumers compare and select providers — she realized that scaring people into action was not a winning strategy. "What we found was, it'…
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How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
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In the first of a two part special on one of my favourite challenger brands of all time, Tony’s Chocolonely, I speak with their Chief Chocolonely (CEO), Douglas Lamont. Douglas is an expert in Challenger Brands, having previously led Innocent Smoothie for 15 years, guiding them through their acquisition by Coca-Cola and subsequent scaling. In this …
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Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |
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A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; t…
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Testing DJI Mic Mini for podcasting
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I test out my new DJI mic setup while cooking lunch and share thoughts on diving into content creation. Join me as I talk about my goals for podcasting and video production, the importance of sound quality, and creating a workflow that’s simple and friction-free. I also reflect on life as a single dad, my daughter’s week with me, and preparing for …
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The Doing More With Less and Asking Why Episode
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It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true. So, our host Ian Trusco…
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Redefining the Brand Experience With Geoff Cottrill
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My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjo…
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Coinbase's Approach to Education: Learning Rewards and Resources for New Users – with Elke Karskens, Country Director | S4 E47
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Send us a text Elke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric le…
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Paula Catoira | CMO Convo | How Paula leverages cross-functional experience
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Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies. In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shar…
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Ep. #342: 🍂 Thanksgiving Dinner Edition 🦃
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This week on C'Mon Son!, we're back in the kitchen—and it's not just the food that's hot! Tune in as we break down our Thanksgiving dinner plans, from the classics to the unexpected dishes that have become family favorites. Whether you're a fan of the golden-brown turkey or the side dish showdowns, this episode is packed with laughs, behind-the-sce…
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Keeping content real with Henry Ajder
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You’ve heard the buzzwords: deepfakes, generative AI, ChatGPT. But how do you make sense of it all while juggling the demands of marketing? On this episode of The CMO Show, we sit down with Henry Ajder—an expert in generative AI and deepfakes—recorded live at Adobe’s Executive Forum in Sydney. You might also like: The future of retail media with Co…
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Beyond Playbooks: Marketing Mastery with Sushovan Saha, Global Head of Marketing at Attentive.ai
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How can strategic playbooks, customer validation, and performance marketing drive success in B2B SaaS and industries like landscaping and construction? In this episode, we sit down with Sushovan Saha, a seasoned marketing leader with over 14 years of experience in digital marketing, B2B SaaS, and go-to-market strategies. We kick things off by divin…
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Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
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In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional advertising, uncover the power of YouTube in capturing audience attention, and discuss the vital role of creativity in ad success, even in the age of AI. Sop…
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Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
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A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…
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As the diary of a first-time CMO volume two comes to an end, Alice shares what she thinks will be important for her, the Cognism marketing team and B2B marketers in general over the coming year.Oleh Cognism
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Bonus entry 12: Distributing our content
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After sharing our content strategy in the previous entry, this entry dives into how we distribute the content we create throughout our various channels.Oleh Cognism
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Entry 38: Our updated content strategy
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Our content framework revolves around ‘what we want to be known for’. Listen to Alice explain our ‘content roadmap’, which feeds our media machine content and big rock content campaigns.Oleh Cognism
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