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Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

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Manage episode 454941734 series 2515549
Kandungan disediakan oleh Gallery Media Group and Jim Stengel. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gallery Media Group and Jim Stengel atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range.

Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

340 episod

Artwork
iconKongsi
 
Manage episode 454941734 series 2515549
Kandungan disediakan oleh Gallery Media Group and Jim Stengel. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gallery Media Group and Jim Stengel atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range.

Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

340 episod

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