Podcast terbaik Performance Marketing (2025)

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Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing 20:12

18d ago20:12

20:12

Send us a text In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, co-founder and CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue,…

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Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI 30:24

29d ago30:24

30:24

Send us a text How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and newsletter marketing from the early Silicon Alley da…

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Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing 22:56

1M ago22:56

22:56

Send us a text Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Cri…

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Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing 15:49

1M ago15:49

15:49

Send us a text Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s part…

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Ep. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven Partnerships 18:28

2M ago18:28

18:28

Send us a text Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing gl…

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Ep. 51 | Colby Saenz (Lovevery): Building Authentic Connections Through Performance Media 26:26

2M ago26:26

26:26

Send us a text Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his un…

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Ep. 50 | Scott Ginsberg (Penske Media): Driving Digital Revenue Through Commerce & Partnerships 18:50

2M ago18:50

18:50

Send us a text Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, high…

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Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution 22:06

2M ago22:06

22:06

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved …

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Ep. 48 | Chris “Ceej” Johnson (intent.ly): Conversion Intelligence & The Next Wave of Affiliate Tech 21:24

4M ago21:24

21:24

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej sha…

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Google AI Max und PMax Channel Reporting | Google Ads Newsroom #007 32:24

4M ago32:24

32:24

Google Ads führt spannende Neuerungen ein, die die Kampagnensteuerung und -optimierung erleichtern. Mit der neuen Asset-Vorschau in Pmax könnt ihr Anzeigen-Assets teilen und die Darstellung in verschiedenen Netzwerken überprüfen. Der Channel Report bietet detaillierte Einblicke in die Traffic-Verteilung und Conversions. Für Search-Kampagnen wird ab…

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Ep. 47 | Elisabeth Chambry (InsideHook): Growing Commerce Content Through Strategic Brand Partnerships 13:37

4M ago13:37

13:37

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social str…

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Ep. 46 | Tom Saulsbury-Hunter (CJ): Evolving Affiliate Marketing & Network Growth Strategies 24:52

6M ago24:52

24:52

Send us a text Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing…

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Ep. 45 | Brook Schaaf (FMTC): Automating Affiliate Partnerships for Scalable Growth 26:02

6M ago26:02

26:02

Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the gr…

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KI-Offensive von Google: so verändert sich Google Ads nach der GML 2025 | Google Ads Newsroom #005 47:03

6M ago47:03

47:03

Wir beleuchten die Flut an KI-Neuerungen, die größtenteils auf dem Google Marketing Live Event 2025 vorgestellt wurden. Im Fokus stehen diesmal revolutionäre KI-Integrationen, die das Werbe-Universum verändern:Die wichtigsten Facts:AI Max in der Suche: Eine neue Beta (ehemals Search Max), bei der KI die Steuerung von Suchkampagnen übernimmt. Integr…

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Ep. 44 | Garth Harris (TUNE & CAKE): Tracking Innovation & Partner Marketing Optimization 22:20

6M ago22:20

22:20

Send us a text Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical s…

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GAMECHANGER bei Performance Max? | Doppelte Search Ads - doppelte Auktion?| Newsroom #004 31:41

7M ago31:41

31:41

Google Ads Update: Mehr Transparenz, neue Ziele – was steckt hinter den jüngsten Änderungen bei PMax, Demand Gen & Co.?Google Ads bekommt neue Features, die einiges verändern – vom Ziel „Kundenbindung“ in Performance Max über mehr Transparenz im Channel Reporting bis zu neuen Optimierungsmöglichkeiten für YouTube-Engagements bei Demand Gen. Auch im…

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Negative Keywords in PMax und Vertikale Bild-Ads in Demand Gen | Newsroom #003 13:17

8M ago13:17

13:17

Performance wird endlich flexibler - Google Ads schraubt weiter an den LimitsIn Folge 3 vom Google Ads Newsroom gab’s zwei kurze, aber ziemlich spannende News, die vor allem für alle relevant sind, die regelmäßig mit Performance Max oder Demand Gen arbeiten.Was ist neu?👉 Negative Keywords in Performance Max – Limit massiv erhöhtBisher waren nur 100…

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Ep. 43 | Michael Cole (Everflow): Data-Driven Affiliate Management & Attribution Insights 20:58

9M ago20:58

20:58

Send us a text In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and h…

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Ep. 42 | Vanessa Lawrence (Linkby): Bridging Influencer & Affiliate Marketing for Brands 19:42

9M ago19:42

19:42

Send us a text Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading cont…

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RIESIGES Demand Gen Update und Goodbye eCPC | Google Ads Newsroom #002 16:12

9M ago16:12

16:12

Google Ads stellt einiges auf den Kopf – mehr Kontrolle bei Demand Gen, neue Möglichkeiten für Responsive Search Ads, Änderungen bei Customer Match und das Ende des eCPC.Was bedeuten diese Updates für eure Kampagnen? Mehr Flexibilität oder mehr Einschränkungen? Welche Chancen ergeben sich – und wo müsst ihr jetzt nachjustieren?Wir nehmen die wichti…

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Ep. 41 | Adam Ross (AWIN): Global Partnership Marketing & the Evolution of Affiliate Ecosystems 19:19

9M ago19:19

19:19

Send us a text In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's …

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#053 | Die neuesten Amazon-Trends – Was Händler jetzt wissen müssen 33:19

10M ago33:19

33:19

Amazon bleibt unangefochten eine der meistbesuchten Websites in Deutschland – und entwickelt sich ständig weiter. Aber was bedeutet das für Händler und Marken? In diesem Podcast nehmen wir die aktuellen Amazon-Trends unter die Lupe und zeigen, welche Chancen und Herausforderungen sich daraus ergeben.Das Amazon Marketing Cloud Webinar: https://bit.l…

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Performance Max, neue Kampagnenziele & mehr Kontrolle | Google Ads Newsroom #001 23:50

10M ago23:50

23:50

In dieser Folge erfährst du alles über die wichtigsten Neuerungen bei Google Ads. Welche Features bringen 2025 mehr Kontrolle, bessere Analyse-Optionen und spannendere Kampagnenziele? Wir haben die Antworten! 🎯👉 Microsoft Clarity: Heatmap-Tracking jetzt direkt mit Google Ads verknüpfen. Mehr dazu: https://clarity.microsoft.com/blog/google-ads-integ…

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#053 | Onlinemarketing Trends 2025 – Diese Entwicklungen musst du kennen 25:17

10M ago25:17

25:17

💡 Was erwartet dich in dieser Folge?Das Jahr 2025 bringt große Veränderungen im digitalen Marketing. KI übernimmt immer mehr Aufgaben, Tracking ohne Cookies wird zur neuen Normalität und Voice Search verändert, wie wir gefunden werden. Doch welche Trends sind wirklich relevant – und wie kannst du sie für dein Business nutzen?🎯 Diese Themen erwarten…

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Ep. 40 | Tricia Meyer (PMA / Sunshine Rewards): Advocacy & Best Practices in Affiliate Marketing 18:12

11M ago18:12

18:12

Send us a text In today's episode, we have the pleasure of chatting with Tricia Meyer, the executive director of the Performance Marketing Association (PMA) and founder of Sunshine Rewards. Tricia opens up about her intriguing transition from the legal world to affiliate marketing, driven by her passion for online communities and helping others. Sh…

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Ep. 39 | Harry Dixon (Checkmate): Personalization & Cashback Innovation in Performance Marketing 16:00

11M ago16:00

16:00

Send us a text Welcome back to the Performance Marketing Spotlight! In today's episode, we're thrilled to bring you an insightful conversation with Harry Dixon, co-founder and CEO of Checkmate. Harry shares the intriguing journey of how his shopping platform is revolutionizing the way brands connect with shoppers through their innovative app and ex…

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#052 | Schluss mit schlechten Designs: Kunden verstehen, UX meistern 49:44

12M ago49:44

49:44

Wieso halten sich manche UX-Prinzipien ewig, obwohl sie längst überholt sind? In dieser Folge werfen wir einen Blick auf psychologische Heuristiken und wie sie uns helfen können, besseres Design zu schaffen. Wir reden über 'Best Practices', die in der Praxis oft scheitern, und warum es wichtig ist, Kunden wirklich zu verstehen. Mit konkreten Beispi…

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Ep. 38 | Lindsey Grillot (Pie): Building Commerce Content Strategies That Drive Conversions 20:21

1y ago20:21

20:21

Send us a text Welcome to the Performance Marketing Spotlight with your host, Marshall Nyman, founder and CEO of Nymo & Company. In today's episode, we shine the spotlight on Lindsey Grillot, Senior Director of Partnerships at Pie, a trailblazing new publisher in the affiliate space. Lindsey takes us through her captivating journey in performance m…

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Ep. 37 | Noah Tucker (Social Snowball): Scaling Shopify & DTC Growth Through Affiliate Automation 17:24

1y ago17:24

17:24

Send us a text In today's episode, we have an exciting guest, Noah Tucker, the visionary founder and CEO of Social Snowball. Noah takes us through his inspiring journey from a high school graduate enthralled by dropshipping to establishing a groundbreaking affiliate platform for modern creators. We'll dive deep into the innovative solutions Social …

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#051 | Special: Amazon Ads im 4. Quartal - Tipps & Tricks 24:31

1y ago24:31

24:31

In dieser Spezialfolge gibt dir AMZELL, unsere hauseigene Agentur für Produktmarketing auf Amazon, praktische Tipps & Tricks für eine erfolgreiches 4. Quartal auf Amazon mit.Zu AMZELL: https://bit.ly/amzellpodcastOleh Performance Online Marketing | Smarketer Podcast

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Ep. 36 | James Bannerman (The Reward Collection): Loyalty & Reward Marketing That Converts 28:38

1y ago28:38

28:38

Send us a text Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers. In this episode, James delves into his fascinatin…

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Ep. 35 | David Katz (Archer Affiliates): Data-First Performance Strategies for Modern Publishers 20:44

1y ago20:44

20:44

Send us a text Welcome back to another episode of Performance Marketing Spotlight, the show where we dive into the experiences and insights of industry leaders in the performance marketing space. In today's episode, we have the pleasure of speaking with David Katz, co-founder and CEO of Archer Affiliates. At just 23 years old, David has already mad…

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Ep. 34 | Lynda Mann (Affilimate): Analytics & Optimization for Affiliate Publishers 13:20

1y ago13:20

13:20

Send us a text Today, we have Lynda Mann, co-founder and COO at Affilimate. With over 15 years in digital marketing, Lynda has navigated the industry from the publisher side to the advertiser side, contributing to significant transformations, including key roles at Wirecutter and Digital Trends. In this episode, Lynda shares her intriguing journey,…

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Ep. 33 | Brandon Wenerd (BroBible): Building Audience Trust Through Branded Commerce Content 30:48

1y ago30:48

30:48

Send us a text On today's episode, we're thrilled to have a special guest who has been at the forefront of digital media for over a decade—Brandon Wenerd, publisher at Bro Bible. In this episode, we'll explore Brandon's fascinating journey from a college intern at a travel magazine to leading one of the most popular men's lifestyle websites, Bro Bi…

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Ep. 32 | Cooper Schwartz (Money Group): How Finance Publishers Drive Affiliate Conversions 23:04

1y ago23:04

23:04

Send us a text In today's episode, we're thrilled to be joined by Cooper Schwartz, the dynamic Head of New Business and Growth at MoneyGroup. With a fascinating journey from aspiring sex and relationship therapist to a trailblazer in affiliate marketing, Cooper shares his rich experiences and insights into the evolving landscape of performance mark…

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#050 | Der Shopify Code - mit Manuel Wirtz 40:49

1+ y ago40:49

40:49

Von den absoluten Basics für Onlineshops bis zum Finetuning um noch mehr Conversions rauszuholen - Manuel Wirtz ist in Sachen E-Commerce und Shopify ein absoluter Experte.Im Interview gibt er dir ein paar Einblicke in sein neues Buch "Der Shopify Code" - 7 Kapitel wie du deinen Onlineshop auf Erfolgskurs bringst.Hol dir das Buch mit einem exklusive…

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#049 | Google Maps Anzeigen - deine Werbung auf Google Maps 19:08

1+ y ago19:08

19:08

In dieser Folge des Smarketer Performance Marketing Podcasts widmen wir uns einem Thema, das für lokale Unternehmen entscheidend ist: Google Maps Anzeigen, auch bekannt als "Local Ads". Erfahre, wie du mit diesen gezielten Anzeigenformaten deine lokale Sichtbarkeit steigerst und potenzielle Kunden genau dort erreichst, wo es zählt.Was dich erwartet…

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#048 | Merchant Center NEXT - das Google Shopping Update! 13:26

1+ y ago13:26

13:26

Im August 2024 kommt das Update fürs Google Merchant Center: Merchant Center NEXT. Erfahre alles, was du wissen musst, um von den neuesten Funktionen und Verbesserungen optimal zu profitieren und dein E-Commerce-Geschäft auf das nächste Level zu heben.Was Dich erwartet:Einführung in Merchant Center NEXT: Wir starten mit einer umfassenden Einführung…

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#047 | Die SOS Google Ads Performance Max Checkliste! 25:45

1+ y ago25:45

25:45

Entdecke die besten Strategien für Google Ads Performance Max Kampagnen. Lerne, wie du deinen Produktfeed optimierst, dein Budget durch Margenclusterung effizienter nutzt und 1st-Party-Daten zur Neukundenakquise einsetzt. Erhalte Tipps für überzeugende Anzeigentexte und hochwertige Creatives, um deine Kampagnen auf das nächste Level zu heben. Höre …

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Ep. 31 | Maura Smith (Partnerize): The Future of Partnership & Affiliate Marketing 20:06

1+ y ago20:06

20:06

Send us a text Today, we're thrilled to have Maura Smith, the Chief Marketing Officer at Partnerize, joining us. With a rich background that started at Pepper Jam and saw her navigating through various mergers and acquisitions, Maura brings a wealth of knowledge to the table. She’ll be sharing her journey from an affiliate manager to a global marke…

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#046 | Der neue KI-Copilot für Google Ads Performance Max - Wavemetrics by Smarketer 17:00

1+ y ago17:00

17:00

Lad dir kostenlos unseren Wavemetrics Guide herunter: https://bit.ly/4bUb2iYPerformance Max ist für dich eine BlackBox? Keine Sorge - das geht den meisten Advertisern so! Wir zeigen dir wie du mit "Performance Max NEXT", wie du das Beste aus deinen Werbekampagnen herausholst. Hier erfährst du, wie du durch gezielte Budgetverteilung und datengetrieb…

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Ep. 30 – Andy Cloyd (Superfiliate): Building Trust and Scale Through Creator-Led Performance Marketing 22:06

1+ y ago22:06

22:06

Send us a text Today's episode is particularly special as we dive into the innovative world of affiliate and influencer marketing with our esteemed guest, Andy Cloyd, co-founder and CEO of Superfiliate. Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented by iOS …

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Ep. 29 – Kristine Ritchie (Dealmoon): How Dealmoon Connects Global Audiences Through Influencer Partnerships 23:19

1+ y ago23:19

23:19

Send us a text In today's episode, we're thrilled to have Kristine Ritchie, Senior Managing Director of Business Development and Partnerships for the US and Australia markets, join us. Kristine, also known as Chris, has been with Deal Moon for eight years and brings a wealth of knowledge from her extensive career in the performance marketing space.…

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Ep. 28 – Cary Pierce (Rakuten): The Evolving Role of Affiliate Networks in the Modern Brand Ecosystem 21:38

1+ y ago21:38

21:38

Send us a text Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the i…

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Ep. 27 – Noelle Spagna (The Motley Fool): Turning Financial Insights into Commerce Opportunities 13:20

1+ y ago13:20

13:20

Send us a text Welcome to another engaging episode of the "Performance Marketing Spotlight," streaming live from the sunny shores of Miami at PI Live Miami. Today, we're thrilled to have Noelle Spagna, the seasoned Affiliate Program Manager at The Motley Fool, join us. Noelle brings over a decade of experience in the affiliate marketing space, offe…

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Ep. 26 – Mike Martinez (Activejunky.com): Leveraging Cashback and Loyalty for Performance Growth 28:56

1+ y ago28:56

28:56

Send us a text Welcome to a special live edition of "Performance Marketing Spotlight" coming to you from PI Live in sunny Miami! Today we're diving into the vibrant world of affiliate marketing with a special focus on the outdoor industry. Joining us is Mike Martinez, a seasoned senior account manager from Active Junky. Mike has navigated a fascina…

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#045 | Google Ads Demand Gen - ist das was für dich? 16:25

1+ y ago16:25

16:25

In dieser spannenden Folge schauen wir uns die neue Kampagne Google Ads Demand Gen an. Erfahre alles, was du wissen musst, um Demand Gen effektiv zu nutzen und von Anfang an alles richtig zu machen.Was Dich erwartet:Einführung in Demand Gen: Beginnen werden wir mit einer grundlegenden Einführung in das Konzept von Google Ads Demand Gen. Was ist es,…

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Ep. 25 – Jackie Goldstein (New York Post): Inside the Post’s Affiliate and Commerce Content Strategy 25:24

1+ y ago25:24

25:24

Send us a text On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb …

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Ep. 24 – Meg Kernahan (Condé Nast): Driving Premium Commerce Through Editorial Partnerships 14:52

1+ y ago14:52

14:52

Send us a text Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early…

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#044 | Rette deine Google Ads Klickrate | Smarketer Performance Podcast 21:50

1+ y ago21:50

21:50

Was tun wenn die Klickrate bei deinen Google Ads im Keller ist? Wir geben dir 7 Tipps, die du direkt umsetzen kannst!👉 ||| PERSONEN |||Sarah Vögeli - Brand Ambassador bei Smarketer | https://bit.ly/3WflRqSEric Hinzpeter - Teamlead Content Marketing bei Smarketer | https://bit.ly/3UyPIJCOleh Performance Online Marketing | Smarketer Podcast

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