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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Mike Gelb

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The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech ...
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Will There Be Cities With No Cars? What is The Future of Urban Transportation? The Difference Between U.S. and European Markets with Martin Mignot from Index Ventures 50:23

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Our guest today is Martin Mignot, Partner at Index Ventures. Index Ventures is a global firm that operates as one team across three offices (London, SF, NYC) and invests at all stages. Martin opened Index’s office in New York a couple of years ago. We discuss the massive consumer opportunity in New York that Index has tapped into through, the futur…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Transforming the Mexican Food Aisle: Miguel Leal's Journey with SOMOS Foods 54:10

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Listen in as we explore the exciting journey of Miguel Leal, co-founder and CEO of Somos Foods. Miguel shares his experience transitioning from successful stints at Kind Snacks and Chalula to establishing his own brand. Inspired by a disparity in the market, he decided to revolutionize the Mexican food aisle by creating authentic, plant-based, non-…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Why He Invested In Liquid Death, Dollar Shave Club, and a Breakdown of the Venture Studio Model with Mike Jones, Co-Founder of Science Inc. 47:47

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Our guest today is Mike Jones, one of the co-founders of Science Inc. Science Inc. is a venture studio and fund that develops, invests in consumer-focused businesses. Some of their portfolio includes Liquid Death, Dollar Shave Club, Grove Collaborative. Mike previously founded UsePlane, Tsavo Media and served as the CEO of MySpace. We discuss how h…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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How She Built a $100 million CPG Brand in Three Years Selling Cauliflower Pizzas with Gail Becker, Founder of CAULIPOWER 47:04

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Our guest today is Gail Becker, founder of CAULIPOWER, the most disruptive company in the better-for-you frozen food space named as one of the top 10 World’s Most Innovative Food Companies in 2022 by Fast Company. The hyper-growth company reached more than $100m in revenue in three years under her leadership as CEO. We discuss how and why she left …
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Decoding the Future of Media and Commerce with Kevin Parakkattu at Plug and Play 43:48

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On this episode of the Consumer VC podcast, we are joined by Kevin Parakkattu, partner at Plug Play Ventures, for an intriguing exploration of the rapidly evolving landscape of the media industry, particularly the rise of GenAI. Kevin and I talk about the potential of AI to replace writers' jobs in the future and the potential legal implications su…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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How To Invest in Misunderstood & Highly Regulated Markets with Helene Servillon from JourneyOne Ventures 56:16

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Our guest today is Helene Servillon, Founder of JourneyOne Ventures. JourneyOne Ventures is a 100% woman and minority-owned early-stage fund that invests in the billion-dollar opportunities of misunderstood markets that are highly regulated and fragmented. We discuss: The opportunity to invest in cannabis companies Different regulations within cann…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Matt Alexander (Neighorhood Goods) - How They Are Reimaging The Department Store 38:35

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Our guest today is Matt Alexander, founder & CEO of Neighborhood Goods. A new type of department store, featuring an ever-changing landscape of the world's most thoughtful, progressive, and exciting brands. This was a live podcast episode in Dallas that we did a few weeks back. Really want to thank RevTech Ventures for hosting us. Without further a…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Nigel Eccles (Vault) - How He’s Helping Artists Monetize Their Music, Fandom in the Digital Age and Lessons from Creating FanDuel 55:54

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Thank you to my brother, Rob Gelb for the introduction to our guest today, Nigel Eccles, Co-Founder of Vault. Vault is introducing Digital Music Collectibles as a new format for collecting exclusive, authenticated, limited-run collectibles from your favorite artists. This episode brought me back, I worked in music for the first few years in my care…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Kiva Dickinson & Madeline Kaplan (Selva Ventures) - Raising $34 Million Fund 2, Opportunities in Beauty & Personal Care, And The Value of $1 in Revenue Online vs. In Retail 53:27

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We have two amazing investors on the show today who just came off raising their second fund at $34 million fund. We have Kiva Dickinson, our first non-named Mike second time guest, and Madeline Kaplan from Selva Ventures. Selva Ventures is an early-stage venture capital firm dedicated to partnering with consumer brands that promote healthier living…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Rakesh Narayana (Access VC) - How They Are Changing The Image of Corporate Venture Capital, and How They Evaluate Opportunities From an Exit Potential 55:35

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Our guest today is Rakesh Narayana, who is the General Manager of Access VC. Access is the venture capital arm of Reckitt. Reckitt is a publicly traded consumer goods conglomerate focused on the hygiene, health and nutrition spaces. You probably recongize their brands Lysol, Dettol, and Calgon. So Access VC is their venture arm that Rakesh leads, s…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Andrew Blackmon (The Black Tux) - How He Approaches Standardization, Customization and Scale Running a Tuxedo Rental Business 44:14

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Our guest today is Andrew Blackmon, Co-Founder and CEO of The Black Tux. The Black Tux is reinventing formalwear. We design and manufacture modern suits and tuxedos for rent or keeps. We discuss why Andrew decided to start a DTC rental tuxedo business in the first place, how he thinks about size, fit, standardization vs. customization, the growth a…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Melissa Facchina (Siddhi Capital) - Can You Be A Great Entrepreneur But Not A Great Operator, Why She’s Not Investing In Beverage Companies, Her Way of Scaling and more 1:00:30

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Thank you CJ Fowler at Goat Rodeo Capital for the introduction to our guest today, Melissa Facchina, Co-Founder & Co-Managing Partner of Siddhi Capital. Siddhi Capital is an operationally-focused food and beverage growth equity firm. Their portfolio includes Mid-Day Squares, Aura Bora (who both have been on the show) Copper Cow Coffee, Mud/Wtr, Mag…
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Chaz Flexman (Starday Foods) - How He's Building The Next Food Conglomerate With Data Science 39:46

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Our guest today is Chaz Flexman, who is the founder & CEO of Starday. Starday is a next-generation food conglomerate that uses data science to predict product-market fit and create food brands. We discuss why he left Pattern Brands to go into food, how they create and launch new products very cheaply, how they think about data and trends and differ…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Mike Salguero (ButcherBox)- How He Bootstrapped ButcherBox to $600 million, Why He Didn't Take Any VC Money, And Lessons From Raising Money at CustomMade 42:02

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Thank you Daniel Gulati for introducing me to our guest today, Mike Salguero. Mike is the founder and CEO of ButcherBox, which delivers 100% grass-fed beef, free-range organic chicken, humanely raised pork, and wild-caught seafood directly to your door. ButcherBox is a unique brand that we’re covering on the show since it’s not venture-backed but b…
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Jessica Karr (Coyote Ventures) - How She Went From Scientist to Investor, The Opportunity in Women’s Health, and Why She Doesn’t Invest in Beauty & Personal Care 38:17

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Our guest today is Jessica Karr, General Partner at Coyote Ventures, which is a VC fund that’s investing in women's health and wellness. Some of the portfolio companies include Maude, The Flex Company, and Wile. We discuss how she transitioned from scientist to investor, particular categories she’s currently investing in and has stayed away from an…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Mike Ghaffary (Canvas Ventures) - Could AI Be The Next Consumer Platform After The iPhone? 44:59

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Our guest today is Mike Ghaffary, General Partner at Canvas Ventures. Mike is the first third time guest of the show. The last time I had Mike on we spoke about what’s the next consumer platform after the iPhone? Funnily enough, we didn’t mention AI. We thought we needed to revisit this question and discuss the opportunity in AI from a consumer tec…
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When You Start, Scale, Sell and Then Buy Back Your Business From Hershey And Coca Cola with Jon Sebastiani (Krave Jerky) and Mark Rampolla (Zico) 1:03:14

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Our guests today are Jon Sebastiani and Mark Rampolla. Jon founded Krave Jerky, one of the first premium jerky brands, and Mark founded Zico, one of the first coconut water brands in the U.S. It’s very rare for an entrepreneur to sell their business, get a good outcome, and then be able to buy back the business from the acquirer. This episode is ab…
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Elle Lanning (Camino Partners) - What KIND Snacks Got Right, What Differentiation is in CPG, and How to Back The Right Founders 55:51

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Our guest today is Elle Lanning, Managing Partner at Managing Director at Camino Partners. Camino Partners is a $350m business-building and investment platform helping entrepreneurs create enduring value with values as their compass that was founded by Daniel Lubetzky, the founder of KIND Snacks. Some of Camino Partners’ portfolio includes Somos, C…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Bruce Smith (Hydrow) - Why He Believes Rowers Could Overtake Bikes, The State of Connected Fitness, and How Kevin Hart Became Their Creative Director 58:02

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Our guest today is Bruce Smith, CEO and Founder of Hydrow. Hydrow is a connected home rowing machine that offers live and pre-recorded fitness content on demand, where the instructors are outside rowing on the water. We discuss: The origin story of founding a rowing-connected fitness company Prototyping & finding the right manufacturer Why it was i…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Ken Sadowsky (Verlinvest) - What He Saw In VIta Coco and Vitamin Water Early, Beverage Trends He's Bearish On and How to Evaluate Entrepreneurs 43:31

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Thank you Clement for the introduction to our guest today, Ken Sadowsky, or, as Forbes dubbed him “The Beverage Whisperer”. Ken grew up in the beverage business. His grandfather started the beverage distributor Atlas Distributing and he was the first to distribute Vita Coco and also was the Director of Energy Brands Inc., makers of Vitamin Water, S…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Deepak Shahdadpuri (DSG Consumer Partners) - Why India is Ripe for Premium Consumer Brands, How to Localize Brands, and Trends In India and South East Asia 1:07:10

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Our guest today is Deepak Shahdadpuri, Founder and Managing Director of DSG Consumer Partners. DSG Consumer Partners is India & Southeast Asia's leading consumer-only venture capital fund. Some of their investments are Veeba, Piccolo Organic, and The Golden Duck. We focus this conversation on what makes India an exciting and different consumer mark…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Will Nitze (IQ Bar) - How He Leveraged Harvard and Growth Hacked Indie Gogo, Why He Entered Conventional Grocery Over the Natural Channel, and Brain Food Explained 54:36

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Thank you Caroline McMorrow for the intro to our guest today Will Nitze, Founder & CEO of IQ Bar. IQ Bar is a plant-based protein bar company for your brain and body! We discuss how Will got turned on to brain food and the origin story of IQ Bar, how he growth hacked his Indie Gogo campaign which I had never heard of anything like he did before, ge…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Mark Samuel (IWON Organics) - Why His Entrepreneurial Journey Led Him to CPG, What’s Difficult About Scaling a Health Brand, Approach To New Sales Channels and Media 45:36

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Our guest today is Mark Samuel, Founder & CEO of IWON Organics. IWON Organics snacks are delicious, high-protein, Non-GMO, gluten-free, plant-based snacks made from purely organic ingredients. This was a treat for me as I’ve been following Mark on LinkedIn for a long time and it was great to finally connect with him. We discussed his health journey…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Dario Wolos (Tacombi & Vista Hermosa) - Why he Started Selling Tacos Out of a VW bus in Mexico, How He Expanded to a Chain of Taquerias in New York, and Why His Mission Is To Bring Authentic Mexican Food ... 46:49

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Our guest today is Dario, Founder and CEO of Tacombi and Vista Hermosa. Tacombi is a tacqueria chain that is one of the fastest growing restaurants in the U.S. and is bringing 100% authentic Mexican food and flavors to the U.S. Vista Hermosa is their CPG brand, that produces tortilla chips and tortillas. We discuss why Dario got a VW Kombi van in t…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Live from Austin: Allison and Stephen Ellsworth (Poppi) - How They Became The #1 Soda Brand on Amazon, Pivot During COVID and How They Approach Brand 24:57

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This was recorded live in Austin, during SXSW. Allison and Stephen Ellsworth are the founders of Poppi, the fun(ctional) prebiotic soda for all. We discuss: – Their introduction to prebiotics – How they went on SharkTank – Rebranding from Mother to Poppi – Launching during COVID – Expanding to new markets – Their approach to content & more ***Spons…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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David Friedberg (The Production Board) - What The Next Generation of Brands Look Like, How to Analyze Entrepreneurs, and What He’d Change About The All-In Podcast 51:24

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Our guest today is David Friedberg, Founder of The Production Board and Bestie on the All-In podcast. The Production Board is a holding company that builds and invests in businesses that transform global systems of production and distribution across: Agriculture, Life Sciences, Energy and Manufacturing. On the consumer facing side, some of their in…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Mike Fata (Manitoba Harvest Hemp Foods) - How He Founded a 9-figure Hemp Brand 45:18

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Hey friends, Our guest today is Mike Fata, Founder of Manitoba Harvest Hemp Foods, which sells hemp-based foods, oils, and supplements. The company was acquired for 9 figures by Tilray in 2019. Now he’s an investor, coach, writer and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur”, which will be released on Marc…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Carle Stenmark (VMG) - Why a consumer PE firm also has a $400m technology fund, the evolution of his thesis, and why VMG rebranded 47:23

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Thank you Deb Benton for introducing me to Carle Stenmark, General Partner at VMG. VMG, short for Velocity Made Good, is one of the premier consumer private equity funds known for their investments in KIND, Quest Nutrition, Sun Bum, and Justin’s. However, Carle leads VMG’s technology practice and recently the firm went through a bit of a rebrand, w…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Kyle Cooke (Loverboy) - How he started a $38m alcohol brand while on a Reality TV, His journey as an entrepreneur and why Loverboy worked vs. his other ideas 57:32

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Thank you Alex Pattis for the intro to our guest today, Kyle Cooke, Founder & CEO of Loverboy. Loverboy is a better for you alcohol beverage brand that produces sparkling hard teas, spritzes, and RTD cocktails brand. Kyle is one of the stars on the reality show “Summerhouse”, which I must admit is how I found out about the brand and now they’ve sol…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Marc Washington (Supergut) - Why better health starts with the gut, What is the gut microbiome and His innovation within CPG 53:56

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Our guest today is Marc Washington, Founder & CEO of Supergut. Supergut is the world's only clinically validated food that nourishes the gut microbiome and delivers meaningful results across gut health, blood sugar levels, wellbeing, sleep, weight management and other categories of overall health. I’ve personally been very impressed with their prod…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Steve Berg (Stride Consumer Partners) - How to invest in consumer companies at the growth stage, what types of brands work in both natural and conventional, and how to analyze retail outlets 49:18

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Our guest today is Steve Berg, one of the founders and Partners at Stride Consumer Partners. Stride Consumer is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs, and business leaders to build the next generation of great consumer brands. Some of their investments include Chomps, Jeni’s Ice Cream…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Joey Guerra and Alex Dashefsky (Airsign) - Why the vacuum cleaner needed innovation, brand positioning, and their approach to organic marketing 44:27

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Thank you Yuriy Dovzhansky for the introduction to our guests today Joey Guerra and Alex Dashefsky, founders of Airsign. Airsign makes tools for the modern living, starting with their award winning HEPA vacuum. We discuss innovation within vacuum cleaners, why they were in R&D the whole time and wanted to start their own brand instead of white labe…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Mateo Marietti (CookUnity) - How he’s changing the food delivery experience for daily meals, how he works with the top chefs in the world, and growth during the pandemic 50:26

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Our guest today is Mateo Marietti, founder and CEO of CookUnity. CookUnity is reinventing the food delivery experience and making it easy for busy people to eat well at home by curating a marketplace of great chefs and unique crafters. We discuss how he founded Cooking Unity, how he developed relationships with some of the top chefs in the world, h…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Anthony Zhang (Vinovest) - What makes wine a profitable investible asset, How he recovered from a spinal injury that left him paralyzed while guiding his company to a successful exit, and other alternative ... 49:17

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Our guest today is Anthony Zhang, founder of Vinovest. Vinovest allows you to invest in Wine Globally Without Leaving Home and Without Storing It Yourself. He also previously founded EnjoyNow and Know your VC. We discuss his introduction to entrepreneurship, what it was like coming back from a spinal injury to guide EnjoyNow to a successful exit, w…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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James Currier (NFX) - How generative A.I. changes the internet, Will startups be able to capture the value, and Will OpenAI succeed 55:17

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Our guest today is James Currier, Founder & General Partner of NFX. VC firm investing in pre-seed and seed stage startups. Some of their investments include DoorDash, Lyft and Outdoorsy. We focus this conversation on maybe the biggest tech trend in 2022 – A.I. How much opportunity is there for startups vs. the Googles and Microsoft’s of the world, …
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Adam Ross (Heyday) - Why he found a facial retail chain, franchise models vs. corporate stores, and producing products 42:30

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Our guest today is Adam Ross, Founder & CEO of Heyday. Heyday is a skincare establishment that is overhauling the facial experience. We discuss how he got interested in skincare, why he only wanted to focus on facials, how he thought about expanding foot print with a combination of corporate and franchise stores and much much more. ***Sponsor*** In…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Ryan Woodbury (Needed) - How she's building a bundled DTC subscription business with prenatal products, why it took 3 years of R&D research before launching and her fundraising philosophy 49:05

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Our guest today is Ryan Woodbury, co-founder of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. We discuss how she got involved / started in nutrition, why she decided to create a prenatal supplement com…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Lydia Jett (SoftBank) - How she invests in eCommerce at a global scale, How to evaluate emerging markets, and Learnings from 2022 49:48

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Our guest today is Lydia Jett, Managing Partner and Head of eCommerce / Consumer Internet at SoftBank Investment Advisors. Some of her investments include Coupang, Fanatics, and Misfits Market. We get into quite a few topics all centered about investing and the future of ecommerce. how she approaches investing at a global scale, particularly in eme…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Aimy Steadman (BeatBox) - How she created a drink for music festivals, fundraising on SharkTank and how a change in product packaging was an unlock to scale 40:27

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Thank you Taylor Foxman for the introduction to our guest today Aimy Steadman. Aimy is is the COO of BeatBox Beverages. the World's Tastiest Portable Party Punch. Some of the questions I ask Aimy: How did you found Beatbox? What was the reason why you founded it? You were early with the RTD trend? What’s the difference between wine and spirits vs. …
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Wyatt Taubman (Vive Organic) - How he discovered immunity shots, the learning curves building a CPG brand and why they sold to Suja Juice 54:30

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Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods. Some of the questions I ask Wyatt: What led to the founding of Vive Organic? How did you approach your supply chain? How did you envision the brand? How did you think about distribution channels? How did you think about p…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Yanni Hufnagel (Lemon Perfect) - Why He Left Basketball To Founding a Lemon Water Company, Getting Beyoncé to Invest, and How He Scaled Distribution Nationally 55:35

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Thank you CJ Fowler for the introduction to our guest today, Yanni Hufnagel, Founder & CEO of Lemon Perfect. Lemon Perfect is a super-refreshing, full-flavored, hydrating lemon water with no sugar, artificial flavors, or sweeteners. Some of the questions I ask Yanni: Why did you become a coach? Why did you leave college basketball to found Lemon Pe…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Elly Truesdell (New Fare Partners) - How she started a cat food brand with Bobby Flay, Going from Whole Foods to launching VC fund, When brands should vertically integrate 54:57

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Our guest today is Elly Truesdell, Founder & Managing Partner at New Fare Ventures. a venture capital fund centered on the modern eater and evolving American palate. Some of the investments include Made By Nacho, Mid-Day Squares, Foxtrot and Tacombi. We discuss her time at Whole Foods, how she ended up meeting Bobby Flay and founding Made by Nacho,…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Annie Kadavy (RedPoint Ventures) – How she invested in Patreon, Classpass and DoorDash, What Are Investible business models, and Lessons Learned as a Founder 52:37

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Our guest today is Annie Kadavy, Managing Director at RedPoint Ventures. Redpoint partners with exceptional entrepreneurs starting at the earliest stages of the climb some of her investments include Tend, Shash, and SIlk & Sonder. We discuss her introduction to entrepreneurship building in her garage, tiptoeing the line throughout her career betwee…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit 57:15

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Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form. We discuss: Why he founded Athletic Greens Approach to formulation How he met Tim Ferriss How he built relationships with customers Scaling online Creating a subscription bus…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Davis Smith (Cotopaxi) - Why he started a mission-led outdoor apparel brand, the difference between Cotopaxi and Patagonia, and lessons learned from his first two businesses 56:42

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Thank you Luke Vernon for the intro to our guest today Davis Smith, Founder & CEO of Cotopaxi. Cotopaxi builds gear that fuels both outdoor experiences and global change. We discuss: Why he founded digitally native businesses Founding businesses with his cousin The mission behind Cotopaxi How he was able to raise capital Early approach to promotion…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Matt Higgins (RSE Ventures) - How he became a Shark on SharkTank, Why he invested in Gary Vee, and the future of Direct to Consumer 48:15

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Today’s guest is Matt Higgins, Founder and CEO of RSE Ventures. RSE is a private investment firm that focuses on sports and entertainment, media and marketing, food and lifestyle, and technology. Most recently he wrote the book “Burn The Boats”, which is a counterintuitive formula for a life of perpetual growth can find a link in the shownotes to g…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Josh Cliffords (FreeWater) - How He Found a New Business Model for Bottled Water 57:18

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Our guest today is Josh Cliffords, Founder & CEO of FreeWater. FreeWater is exactly what you think it is. FreeWater. Where they give away water and make money on selling ads on the bottle. We discuss the origin story of FreeWater, the economics of an ad-based physical product business, how he approached his distribution and finding sponsors, reacti…
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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1
Sean Riley (DUDE Wipes) - How he went from $0 to $90 million in sales selling flushable wipes, Getting Mark Cuban to Invest on SharkTank and Why he chose bootstrapping 52:45

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Our guest today is Sean Riley, co-founder and CEO of DUDE Wipes. DUDE Wipes makes flushable wipes—billions of 'em—assembled right here in the USA. DUDE is bootrapped, only taking outside investment of $300k from Marc Cuban on SharkTank and are set to do $90 million this year in sales. We discuss his entire journey from the aha moment up until scali…
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