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Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

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Manage episode 413294076 series 2585347
Kandungan disediakan oleh Mike Gelb. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike Gelb atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

  continue reading

364 episod

Artwork
iconKongsi
 
Manage episode 413294076 series 2585347
Kandungan disediakan oleh Mike Gelb. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike Gelb atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

We discuss:

• How did they get into Whole Foods?

• How did they also get into Walmart?

• How did their approach to retail expansion?

• How did they approach branding and positioning for Yellowbird

Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

  continue reading

364 episod

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