The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)

The Claw

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Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Peak Travel

1
You Can Visit All Seven Continents. But Should You? 26:46

21 days ago26:46

Main Kemudian

Senarai

Suka

Disukai

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

2 years ago 29:04

MP3•Laman utama episod

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience."

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

104 episod

#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand

The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)

The Claw

published 2 years ago

Kongsi

MP3•Laman utama episod

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?"

In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content.

To connect with Zachary Slingsby, click HERE.

To connect with Eric Holtzclaw, click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

104 episod

#Business #Marketing #Liger Partners #Entrepreneurship #Eric Holtzclaw #Brand

Tất cả các tập

The Claw

1
Employee Motivation 101: The Secrets Behind Effective Incentive Programs with Don Doster 27:36

7 weeks ago27:36

27:36

What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what’s working now—and what’s coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how Go Pivot applies the same psychology as loyalty programs like Kroger The role of gamification & early wins in making workplace wellness programs successful How corporate wellness has evolved—and why companies must now focus on total well-being (physical, mental, and financial health) The unexpected ways companies use Go Pivot’s platform, from emergency communications to safety initiativesWant to know how to design incentives that actually work? Tune in now for expert insights from Go Pivot’s Don Doster.To connect with Don, click here: https://www.linkedin.com/in/don-doster-b3a4423/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Conquering the Legal Industry's Marketing Challenges with Luis Scott 27:34

22 weeks ago27:34

27:34

In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting . Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer. They also talk about the journey of personal and professional growth, the intersection of writing and speaking to build influence, and the surprising success of Luis’s self-published books and viral social media content. Tune in for valuable takeaways on thought leadership, overcoming obstacles, and the power of persistence in business growth! To connect with Luis, click here: https://www.linkedin.com/in/luisscottjr/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth 26:15

24 weeks ago26:15

26:15

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy. To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Search, Strategy, and Success: Insights from Greg Brooks of Search Tides 31:21

28 weeks ago31:21

31:21

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks , CMO and Partner at SearchTides . Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI. To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Behind the Click: Optimizing the Customer Experience with Jon MacDonald 26:50

30 weeks ago26:50

26:50

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald , CEO and founder of The Good . Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences. To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Mastering Global Brand Transformations with Darren Horwitz 30:14

32 weeks ago30:14

30:14

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group , to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success. To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Crafting Brands that Resonate: A Conversation with Jim Pietrusznski 27:00

34 weeks ago27:00

27:00

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight , a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful. To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda 31:12

36 weeks ago31:12

31:12

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling , to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization! To connect with Steve, click here: https://www.linkedin.com/in/sgielda/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
From Crisis to Confidence: Media Consulting with Mike Petchenik 29:56

38 weeks ago29:56

29:56

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group . Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively. Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares insights on how to humanize your brand, the significance of practicing public speaking, and the delicate dance of being memorable yet safe. To connect with Mike, click here: https://www.linkedin.com/in/mike-petchenik-a249b75/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
John Miller on Why Playing It Safe in Marketing Doesn't Work 27:02

41 weeks ago27:02

27:02

In this episode, Eric sits down with John Miller , founder of Scribewise and author of " Playing It Safe Sucks: A Manifesto for Courageous Marketing ." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust. Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively. Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo! To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging 26:15

43 weeks ago26:15

26:15

In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo , founder of The Brand Trifecta . Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join Eric and Kate as they explore the synergy between sales and marketing, the importance of a unified message, and the challenges of maintaining brand consistency. Kate offers practical advice on identifying target audiences, refining messages, and navigating revenue operations. To connect with Kate, click here: https://www.linkedin.com/in/katedileo/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Expert Strategies for Consultants: Lessons from Max Traylor 17:39

45 weeks ago17:39

17:39

In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com . Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader models like group workshops or courses. He also discusses the value of specialized knowledge, imposter syndrome, and the balance between personal life and business. Whether you're an executive looking to leverage your expertise or an agency owner seeking a streamlined approach, this episode offers practical advice on maximizing impact and profitability. To connect with Max, click here: https://www.linkedin.com/in/maxtraylor/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Hidden Revenue: The Art of Relational Marketing with Anita Toth 26:27

47 weeks ago26:27

26:27

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth , also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn. To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

The Claw

1
Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein 29:10

50 weeks ago29:10

29:10

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein , co-founder and CEO of Traq.ai . The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data. To connect with Adam, click here . To connect with Eric, click here . To subscribe to our YouTube channel, click here .…

The Claw

1
Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns 24:38

52 weeks ago24:38

24:38

In this episode of The Claw, Eric is joined by Patrick Burns, a prominent figure in the realm of B2B marketing and branding. Patrick, the founder of Patrick Burns Co. , shares his journey from entrepreneurship right out of college to establishing a successful marketing agency. Now, at the forefront of his industry, Patrick dives into his approach to leveraging LinkedIn for B2B success, crafting strategies that resonate with C-suite executives, and mastering the art of digital communication. Eric and Patrick engage in a thought-provoking discussion on the nuances of lead generation, the importance of personal branding within the corporate world, and the future of B2B marketing in a digitally evolving landscape. To connect with Eric, click HERE To connect with Patrick, click HERE Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing Visit us at: https://ligerpartners.com/ Follow Us on Social: Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners…

The Claw

1
Decoding Market Strategies: An In-Depth Conversation with Brady Jensen 22:16

1 year ago22:16

22:16

In this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the digital age. Discover how Aggregate Insights aids businesses in navigating market complexities and ensuring their offerings resonate with the target audience. To connect with Eric, click HERE To connect with Brady, click HERE Subscribe to our YouTube channel: https://www.youtube.com/@ligermarketing Visit us at: https://ligerpartners.com/ Follow Us on Social: Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners…

The Claw

1
Bridging Brands and Content: A Deep Dive with Rachelle Kuramoto 33:34

1 year ago33:34

33:34

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape. To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ Subscribe to our Youtube Channel: https://www.youtube.com/@ligermarketing Visit us at: https://ligerpartners.com/ Follow Us on Social: Facebook: https://www.facebook.com/YouNeedALiger Instagram: https://www.instagram.com/ligermarketing/ LinkedIn: https://www.linkedin.com/company/ligerpartners…

The Claw

1
The Claw Podcast | Embracing the In-Between: Navigating Liminal Spaces for Transformation and Growth 34:28

1 year ago34:28

34:28

Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation. To connect with Teresa, click HERE . To connect with Eric, click HERE . To subscribe to our YouTube Channel, click HERE .…

The Claw

1
The Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman 23:03

1 year ago23:03

23:03

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE . To connect with the show's host - Eric Holtzclaw - click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Why Clear Messages Win, with Ben Guttmann 24:13

1 year ago24:13

24:13

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE . To connect with the show's host - Eric Holtzclaw - click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Branding Yourself, with Emma Donovan 27:08

1 year ago27:08

27:08

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how of personal branding. To connect with Emma, click HERE . To connect with the show's host - Eric Holtzclaw - click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick Quattlebaum 29:49

1 year ago29:49

29:49

Most organizations, whether they realize it are not, service organizations. A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested. In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all. To connect with Patrick, click HERE . To connect with Eric Holtzclaw, the host of the show, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Social Media Horror Stories 2.0 with Stella Huffman 23:35

2 years ago23:35

23:35

Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe. To connect with Stella Huffman, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | The Art (and Science) of Persausive Selling (with Jeremy Miner) 33:58

2 years ago33:58

33:58

In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it." In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of course - sell more, faster. To connect with Jeremy, click HERE . To connect with Eric Holtzclaw, the host of the show, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Pursuing Earned Media the Right Way (with Mickie Kennedy) 25:55

2 years ago25:55

25:55

Earned media, it's a useful thing. It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement." "It works like a referral in a way." Useful - but resource-intensive, slow to build, and inherently unpredictable. This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie, click HERE . To connect with Eric, the host of the show, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | The 7 Steps of the Customer Journey (with Stephanie Nivinskus) 22:08

2 years ago22:08

22:08

With business-solutions purchases, "most people don't make immediate decisions." As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence." This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you want to reach - your audience. In this episode, we talk data, customer behavior, the degree to which you have to work at cultivating a relationship with your audience - and the part technology can play in automating segments of the process. To connect with Stephanie, click HERE . To connect with Eric, the host of the show, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby) 29:04

2 years ago29:04

29:04

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content. To connect with Zachary Slingsby, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Growing Your Brand Inside-Out (with Rhea Allen) 22:08

2 years ago22:08

22:08

Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

The Claw

1
The Claw Podcast | Growing Your Business with Podcast Interviews (with Tom Schwab) 32:40

2 years ago32:40

32:40

My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podcast. To connect with Tom Schwab, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE .…

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The Claw Podcast | Making Influencer Marketing More Straightforward and Accessible with Kyle Painting 29:45

2 years ago29:45

29:45

Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE .…

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