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Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Behind the Click: Optimizing the Customer Experience with Jon MacDonald

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Manage episode 443239414 series 1358995
Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.

To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episod

Artwork
iconKongsi
 
Manage episode 443239414 series 1358995
Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences.

To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episod

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