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Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth

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Manage episode 450022546 series 1358995
Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy.

To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episod

Artwork
iconKongsi
 
Manage episode 450022546 series 1358995
Kandungan disediakan oleh Liger Partners and Eric Holtzclaw. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liger Partners and Eric Holtzclaw atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy.

To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episod

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