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Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.
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Kandungan disediakan oleh Eric Melchor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Eric Melchor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels.
Results?
Well, they're kickin butt and staying ahead of the curve in this ever changing b2b marketing landscape.
Chapters
00:00 Introduction to Delia Pithu and Nude Digital
01:17 The Story Behind the Name 'Nude'
05:17 The Ideal Client for Nude Digital
07:16 Dealing with Resistance to New Ideas
09:30 Determining the Budget for Marketing Campaigns
15:23 The Three-Step Process of Nude Digital
21:21 The Effectiveness of LinkedIn Outreach
24:27 Recommended Marketing Tools
26:29 Becoming a Better Marketer
33:06 Rapid Fire Questions
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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