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Validating Copy and Improving Conversion Rates with Chris Silvestri
Manage episode 435376604 series 2934685
Kandungan disediakan oleh Eric Melchor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Eric Melchor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:
- his process for matching a brand's website copy to the thoughts and expectations of their target audience
- How usability testing is a valuable tool for validating copy and improving conversion rates
- why one should consider using AI models to gain insights and inform copywriting decisions
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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