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#24 Building a strong Sales & Marketing Alignment with Laura Erdem
Manage episode 377985789 series 3439816
Kandungan disediakan oleh Julia Hartwig. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Julia Hartwig atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing?
The topics discussed in this episode:
- What are the building blocks of a strong alignment at Dreamdata
- Why Sales leaders should care about Marketing
- How Sales and Marketing can compromise to test initiatives
- What marketers should do to gather insights from Sales
- What sellers should do to increase the lead quality
32 episod
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