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#23 Q4: What to focus on to drive revenue
Manage episode 376615539 series 3439816
Kandungan disediakan oleh Julia Hartwig. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Julia Hartwig atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.
The topics discussed in this episode:
- Fact check - The key stats for 2023
- Why Q4 is tricky: Spray & pray vs. doubling down
- Initiatives to start aligning your Sales and Marketing
- Sales initiatives for Q4: The power of prospecting and technology
- Marketing initiatives for Q4 : Customer marketing, intent data, and lots of research
- Product initiatives for Q4: Enabling scalability
- Customer success initiatives for Q4: The sales to customer success handover
32 episod
Kongsi
