E260 | The PLG vs. SLG Debate: Surprising Insights from SaaS Benchmarks with Emilia Korczynska of User Pilot

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about a year ago 48:19

MP3•Laman utama episod

Today on the show we have Emilia Korczynska, the VP of Marketing at Userpilot.

In this episode, Emilia shares her insights into the ongoing debate between Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies in SaaS companies.

Emilia shared surprising findings from Userpilot’s latest SaaS product metrics benchmark report, which challenge common assumptions about PLG effectiveness.

We wrapped up by exploring how these insights are influencing Userpilot's product positioning and strategy moving forward, along with the importance of understanding customer needs through both qualitative and quantitative data.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Bab

1. Introduction to Emilia Korczynska and Userpilot (00:00:00)

2. The SaaS Product Metrics Benchmark Report (00:05:31)

3. PLG vs. SLG: The Surprising Findings (00:07:11)

4. Challenges Faced by PLG Companies (00:12:28)

5. Rethinking Userpilot’s Positioning (00:16:04)

6. The Impact of Company Size on SaaS Metrics (00:17:45)

7. The Importance of Qualitative and Quantitative Data (00:26:34)

8. What’s Next for Userpilot? (00:31:27)

287 episod

#Business Trends #Tech #Andrew Michael #Business #Retention #Engagement #Delinquent Churn #Subscription Economy #Marketing #Customer Success #Entrepreneur #Churn #Activism #Price #Referrals #Productivity

E260 | The PLG vs. SLG Debate: Surprising Insights from SaaS Benchmarks with Emilia Korczynska of User Pilot

CHURN FM

72 subscribers

published about a year ago

Kongsi

MP3•Laman utama episod

Today on the show we have Emilia Korczynska, the VP of Marketing at Userpilot.

In this episode, Emilia shares her insights into the ongoing debate between Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies in SaaS companies.

Emilia shared surprising findings from Userpilot’s latest SaaS product metrics benchmark report, which challenge common assumptions about PLG effectiveness.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Bab

1. Introduction to Emilia Korczynska and Userpilot (00:00:00)

2. The SaaS Product Metrics Benchmark Report (00:05:31)

3. PLG vs. SLG: The Surprising Findings (00:07:11)

4. Challenges Faced by PLG Companies (00:12:28)

5. Rethinking Userpilot’s Positioning (00:16:04)

6. The Impact of Company Size on SaaS Metrics (00:17:45)

7. The Importance of Qualitative and Quantitative Data (00:26:34)

8. What’s Next for Userpilot? (00:31:27)

287 episod

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