E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir

CHURN FM

Kandungan disediakan oleh Andrew Michael. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Michael atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

5M ago 35:42

MP3•Laman utama episod

Today on the show we have Miruna Dragomir, CMO of Planable.
In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.
We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.
Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.
We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.
Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Bab

1. E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir (00:00:00)

2. Introduction to Miruna Dragomir from Uber and Oracle to Planable (00:02:10)

3. Building the Marketing Team at Planable (00:04:44)

4. Integrating Customer Success and Marketing (00:05:51)

5. Retention Strategies at Uber (00:08:11)

6. Effective Reactivation Tactics (00:11:54)

7. Challenges of B2B vs. B2C Marketing (00:14:21)

8. Insights on Funnel Management (00:19:10)

9. Optimizing Paid Campaigns (00:21:01)

10. Final Thoughts and Takeaways (00:32:24)

269 episod

#Business Trends #Tech #Andrew Michael #Business #Retention #Engagement #Delinquent Churn #Subscription Economy #Marketing #Customer Success #Entrepreneur #Churn #Activism #Price #Referrals #Productivity