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E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto

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Manage episode 422055026 series 2505086
Kandungan disediakan oleh Andrew Michael. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Michael atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.

In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.

We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.

We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.

Mentioned Resources:

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Bab

1. E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto (00:00:00)

2. Introduction and Welcome (00:01:36)

3. Working with Vercel: Engagements and Learnings (00:05:15)

4. Impact of Generative AI on Product Development (00:06:25)

5. Anti-Retention Metrics: Concept and Importance (00:08:02)

6. Real-world Examples and Case Studies (00:10:40)

7. Next Best Actions: Implementation and Benefits (00:13:37)

8. Revisiting and Updating Anti-Retention Metrics Strategies (00:22:16)

9. Final Thoughts (00:34:36)

269 episod

Artwork
iconKongsi
 
Manage episode 422055026 series 2505086
Kandungan disediakan oleh Andrew Michael. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Andrew Michael atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.

In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.

We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.

We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.

Mentioned Resources:

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Bab

1. E248 | How Anti-Retention Metrics and Next Best Actions Boost Retention with Martin Gonto (00:00:00)

2. Introduction and Welcome (00:01:36)

3. Working with Vercel: Engagements and Learnings (00:05:15)

4. Impact of Generative AI on Product Development (00:06:25)

5. Anti-Retention Metrics: Concept and Importance (00:08:02)

6. Real-world Examples and Case Studies (00:10:40)

7. Next Best Actions: Implementation and Benefits (00:13:37)

8. Revisiting and Updating Anti-Retention Metrics Strategies (00:22:16)

9. Final Thoughts (00:34:36)

269 episod

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