Podcast terbaik Ideal Customer Profile (icp (2024)

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How to Find Your Ideal Customer Profile (ICP) TFJP 72 6:20

5d ago6:20

6:20

Oleh Greg Moran

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Epicode 142: How to Build a WINNING ABM Team in 2024. Fullfunnel.io and Dealfront examples 55:14

2d ago55:14

55:14

In the new episode of Fullfunnel Live we are going to cover one of the hottest questions with Sam O'Brien, CMO @Dealfront: Showing how to structure and align marketing and sales teams to run successful ABM programs. Tune in to learn: - Responsibilities of marketing and sales in the ABM programs - Necessary meetings to keep the program going and get…

1
Episode 141: Demand generation through B2B thought leaders and sponsorships with Andrei Zinkevich & Eric Melchor 55:53

8d ago55:53

55:53

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders. Join us to learn and discuss: Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbers How to structur…

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Five Most Common Mistakes of Scaling Your Go-to-Market that can KILL Your Company! | TFJ E71 9:39

9d ago9:39

9:39

In this episode of the Founders Journey Podcast, we look into the 5 most common mistakes companies make when scaling their go-to-market strategy—and how to avoid them. Whether you're a startup founder or part of a growing business, this episode is packed with valuable insights to help you build a strong foundation for long-term success. Learn why m…

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Customer Acquisition Cost Explained! | TFJ E70 12:13

12d ago12:13

12:13

In this video, we dive deep into the concept of Customer Acquisition Cost (CAC) and why it’s crucial for entrepreneurs, marketers, and business owners to understand. Drawing from my 20+ years of experience as a startup founder, I break down the CAC formula, explain its significance in long-term business growth, and offer actionable strategies to op…

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Building a Perfect Board Deck: Founder Secrets Uncovered | EP69 8:06

16d ago8:06

8:06

Struggling to make your board meetings more effective? In this video, I'll shares expert advice on how to create a strategic board deck that drives impactful decisions. Learn how to maximize your board meetings by crafting a deck that informs and guides your board through meaningful discussions. Key Takeaways: - What is a Board Deck? Understand its…

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Episode 140: Levels of Demand: adjusting demand generation to the buyer journey with Andrei & Vladimir 1:02:31

17d ago1:02:31

1:02:31

In the new episode of Fullfunnel Live we share how to align your demand generation programs with the buyer journey. Tune in to learn: - Demand generation from the buyer perspective and how B2B customers actually buy - How long does it take to generate a sales opportunity: Overview of a real buyer journey - 3 levels of demand - How to match your CTA…

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The Most Powerful Industry in the World is Last to the Digital Marketing Game... 18:06

18d ago18:06

18:06

Summary In this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new tal…

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Understanding a Venture Capital Term Sheet: A Founder’s Guide | EP 67 12:35

19d ago12:35

12:35

Understanding Term Sheets for Startup Success! Welcome back to the Founders Journey Podcast with Greg Moran from Evergreen Mountain Equity Partners! In this deep dive, we're unpacking one of the most critical documents in the startup world— "the venture capital term sheet." Whether you're gearing up for your first funding round or looking to sharpe…

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How Venture Capital Works: Investor Rights Explained | EP 67 10:04

23d ago10:04

10:04

Investor Rights Explained: Key Insights for Founders & Investors | Evergreen Mountain Equity Partners In this video, I demystify the crucial topic of Investor Rights in venture capital. Whether you're a founder or investor, understanding these rights—like liquidation preferences, anti-dilution protections, and voting rights—is essential for safegua…

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How VC Funding Works: What is your Valuation | TFJ E66 12:26

25d ago12:26

12:26

In this video, we break down the essential concepts of how VC funding works and how to determine your startup's valuation. Whether you're a founder looking to raise capital or just curious about the process, this 15-minute guide will walk you through key factors that influence your company's valuation during a venture capital round. Learn about pre…

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I stepped OFF the hamster wheel – Jasper Polak | TFJ E65 53:30

1M ago53:30

53:30

📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMi Discover how a life-changing decision in 2018 led Jasper Polak to leave a conventional career and embrace the startup life. In this episode of the Founders Journey podcast, Jasper shares his incredible story of transitioning from corporate management…

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Be 100 % sure you can meet the expectations of investors – Martin Babinec | TFJ E64 50:58

1M ago50:58

50:58

📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMi In this insightful episode, we dive deep into the journey of startup founders, exploring the challenges and triumphs that shape the path from concept to success. Our guest, Martin Babinec, shares his incredible experience in building Trinet, a compan…

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Interview about Citi Bike founder – Jeff Olson | TFJ E63 55:29

2M ago55:29

55:29

📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMi Dive into the inspiring journey of Jeff Olson, co-founder of the pioneering bike-share company that transformed urban transportation in North America. In this episode of the Founders Journey Podcast, Jeff shares how he and his team built a successful…

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What do I tell FOUNDERS? About layoffs in tech & low inflation rates – Peter Walker | TFJ E62 43:50

2M ago43:50

43:50

📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMi Welcome to another insightful episode of the Founders Journey Podcast! Today, we dive deep into the startup ecosystem with Peter Walker, Head of Data Analytics at Carta. In this episode, we discuss the shifting landscape of startup funding, the impac…

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How to get your startup into the US? Running offshore startup from LATAM – Roger Einstoss | TFJ E61 48:29

2M ago48:29

48:29

📌 Subscribe to The Founder’s Journey Newsletter to receive exclusive content👉https://bit.ly/3S6hqMi Connecting Talent Globally: Roger Einstoss' Story Join us on the Founders Journey Podcast as we explore the journey of Roger Einstoss, co-founder of Brintly. Roger shares his experiences in connecting American tech companies with top talent from Lati…

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How to build a successful startup with your partner – Adam Rossi | TFJ E60 48:38

2M ago48:38

48:38

📌 Subscribe to The Founder’s Journey Newsletter and never miss an episode! Our subscribers receive exclusive content, too! 👉https://bit.ly/3S6hqMi From Humble Beginnings to Business Success: Adam Rossi's Journey Join us on the Founders Journey Podcast as we explore the incredible journey of Adam Rossi, co-founder of Platinum Solutions. Adam shares …

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Want to know what your customers think? Just ask! – Ron Carson | TFJ E59 53:15

2M ago53:15

53:15

Join us on the Founders Journey Podcast as we delve into the entrepreneurial journey of Ron Carson, founder of Thirdside. Ron shares his insights on building a successful business, focusing on customer feedback, and leveraging market research. Learn how Ron navigated challenges, maintained resilience, and applied innovative solutions to grow his co…

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Solving a true need, not just for the employee, but the employer – Michael Fodera | TFJ E58 33:10

3M ago33:10

33:10

Transforming Employee Engagement: Insights from Michael Fodera Welcome to the Founders Journey Podcast! In this episode, we feature Michael Fodera, founder of Trova, a platform revolutionizing how employees connect and engage. Michael's journey from working at major corporations like Dell and HP to creating Trova offers valuable lessons on innovati…

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Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo 1:13:58

3M ago1:13:58

1:13:58

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals. We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share: - How to market to a technical audience not active on soci…

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How I built a global company with zero in person meetings – Blendrit Elezaj | TFJ E57 48:42

3M ago48:42

48:42

Blendrit Elezaj shares his journey, starting from his education at Syracuse University to returning to Kosovo to start Tactica. Despite the challenges of operating from a young, small country, Blendrit and his team have built a thriving digital marketing agency serving around 75 US clients. Blendrit discusses the initial struggles of starting Tacti…

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Branding in 2024 - Your Reputation is your Brand with Jacob Wade 52:24

3M ago52:24

52:24

Summary The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of pers…

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Episode 138: Live Case Study: How to get an executive buy-in and transform your GTM strategy with Andrei, Vladimir & Ken Roden 56:26

3M ago56:26

56:26

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of a new GTM strategy that resulted in 60% marketing-sourced pipeline (from initial 35%). We invited our client, Ken Roden, former head of marketing at Wiley's Cross Knowledge brand, to share: How he got a buy-in from the executives and from sales to completely transf…

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World largest world asset class – Brendan Burns | TFJ E56 55:17

3M ago55:17

55:17

Revolutionizing the Art Industry: Brendan Burns on Startup Innovation Welcome to the Founders Journey Podcast! In this episode, we feature Brendan Burns, an innovative entrepreneur who is disrupting the art industry. Brendan's journey is a fascinating exploration of how technology can revolutionize traditional markets and empower creators. Brendan …

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Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet 1:04:49

3M ago1:04:49

1:04:49

In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata. We cover: - How to get buy in from sales and stakeholders to launch a joint program - How to orchestrate a pilot program and set up the right KPIs for the ABM team - How to …

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Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance 20:54

3M ago20:54

20:54

Summary In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignme…

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So I started a company – Beatriz Acevedo | TFJ E55 47:42

3M ago47:42

47:42

Overcoming the Odds: Beatriz Acevedo's Journey to Entrepreneurial Success Welcome to another inspiring episode of the Founders Journey Podcast. Today, we feature Beatriz Acevedo, a remarkable entrepreneur who defied the odds to build successful ventures in the tech and media industries. Beatriz’s journey is a powerful story of resilience, determina…

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I had to put my comfort off – Walter Randall | TFJ E54 41:17

4M ago41:17

41:17

From Homeless to Music Mogul: Walter Randall's Inspiring Startup Journey Welcome to another captivating episode of the Founders Journey Podcast. In this episode, we feature Walter Randall, the incredible founder of Lounge Studios in New York City. Walter's journey is an extraordinary tale of perseverance, sacrifice, and ultimate success in the musi…

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How has no one solved this problem? – Kevin Lavelle | TFJ E53 55:45

4M ago55:45

55:45

Welcome to the Founders Journey Podcast! In this episode, we feature Kevin Lavelle, co-founder and chairman of Mizzen and Main, and CEO of Harbor. Kevin's journey offers valuable insights into startup building, marketing strategies, and the mindset needed for success. Kevin shares his unexpected entry into entrepreneurship, transitioning from a con…

1
Understanding Human-Centric SEO and Its Importance 27:12

4M ago27:12

27:12

Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevan…

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Episode 136: How to leverage intent data to generate pipeline with Andrei & Vladimir 45:53

4M ago45:53

45:53

In this video we share live examples of how to leverage intent data to: Define highly engaged accounts that should be added to account-based marketing programs Matching next actions and call to actions with the intent level OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront…

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I had to plead guilty. Go back to jail – Kris Kaplan | TFJ E52 42:54

4M ago42:54

42:54

Welcome to "The Founders Journey Podcast," a space where inspiration and education for founders come to life through authentic and deeply personal stories. In this episode, we dive into the incredible journey of Chris Kaplan, a man who has defied the odds, turned his life around, and now stands as a beacon of hope and resilience for aspiring entrep…

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Episode 135: How to create an Ideal Customer Profile ICP for ABM programs with Andrei & Vladimir 1:03:03

4M ago1:03:03

1:03:03

In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs. - Why ICP development for account-based marketing is different from your marketing strategy - How to define account qualification and disqualification criteria - How to segment accounts by tiers - How to define the real …

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How To Grow Word of Mouth and Referrals Using the Respect Ladder 23:32

4M ago23:32

23:32

Summary In this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, resp…

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That's arrogance. I need people to tell me – William Tincup | TFJ E51 1:03:51

4M ago1:03:51

1:03:51

William Tincup delves into his founders journey, discussing how he transitioned from various industries into the HR technology space and eventually became a top analyst. He highlights the importance of choosing the right industry focus for your startup and shares insights on how business partnerships can be both rewarding and challenging. Learn abo…

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Creating Digital Human Experiences that Nurture Your Leads 36:57

4M ago36:57

36:57

Summary In this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the …

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Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir 1:03:46

5M ago1:03:46

1:03:46

In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation. OUR SPONSOR - DEALFRONT No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr Key questions we dis…

1
Tik Tok Ban and Why You Might Want to Consider Starting an Account 18:07

5M ago18:07

18:07

Summary In this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm …

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I recruited THE WRONG person – Steve Gilman | TFJ E50 55:44

5M ago55:44

55:44

In this enlightening episode of "The Founder's Journey Podcast," Steve Gilman candidly shares his challenging experience with a crucial hiring mistake that impacted his company significantly. This episode dives deep into the complexities of recruitment, particularly the consequences of a mismatch between job roles and personal capabilities, and the…

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Creating Ad campaigns Using the Law of Averages and Human Virtues 38:29

5M ago38:29

38:29

Summary This episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the im…

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High Value Offers that Actually Grow Businesses 41:32

5M ago41:32

41:32

Summary In this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whethe…

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Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir 1:03:19

5M ago1:03:19

1:03:19

In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient. Join us to learn and discuss: - 5 SDR functions to run a great account-based marketing (ABM) program - How SDRs can create awareness among the buying committee members - How SDRs should collaborate with marketing - KPIs for SDRs in the account-based ma…

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Phonebook OVER checkbook – Dhairya Pujara | TFJ E49 43:06

5M ago43:06

43:06

Dhairya Pujara has been a serial entrepreneur since the age of 19 when he started his first tech company. Over the last decade, Dhairya has been the founder and CEO at Ycenter, where he has worked with universities, Fortune 500 companies, startups and government agencies in 30+ countries across 4 continents. Dhairya has been a public speaker for ev…

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Digital Shaping in GovCon With Eric Gregory 1:26:31

5M ago1:26:31

1:26:31

Summary In this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He…

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Leveraging Search engine and Social Media Business Models 40:54

5M ago40:54

40:54

Summary In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valua…

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Episode 132: How to select the right accounts for ABM with Andrei & Vladimir 49:36

5M ago49:36

49:36

In this episode we share How to select the right accounts for the ABM program. Learn: - Territory/market based account selection vs clusters - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities - 3 ABM lists, and how to work with them to generate sales opportunities OUR SPONSOR - DEALFRONT No more not…

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How to Make the Right Call When Everything Is on the Line | TFJ E48 43:24

5M ago43:24

43:24

📌 Subscribe to The Founder’s Journey Newsletter and never miss an episode! Our subscribers receive exclusive content, too! – https://www.thefounderscollective.com/ In this episode, we host Ignacio Carcavallo and discuss his journey and how he built Argentina's largest Groupon Competitor. Carcavallo's personal experiences and insights provide valuab…

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Breaking Down Micro Conversions 42:46

5M ago42:46

42:46

Summary In this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake …

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How do you create a community-driven startup? | TFJ E47 29:59

5M ago29:59

29:59

📌 Subscribe to The Founder’s Journey Newsletter and never miss an episode! Our subscribers receive exclusive content, too! – https://www.thefounderscollective.com/ The new episode of The Founder's Journey Podcast is here! Today, we hosted Ricardo Regalado and discussed family businesses and creating a community-driven startup. If you liked this pod…

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Can Mental Health Issues Plague Startup Founders? | TFJ E46 53:14

6M ago53:14

53:14

📌 Subscribe to The Founder’s Journey Newsletter and never miss an episode! Our subscribers receive exclusive content, too! – https://thefoundersjourneypodcast.com Welcome back to The Founder's Journey Podcast! In this episode, we hosted Matt Matros for a discussion about startup exits and founders' mental health after exit. Can mental health issues…

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