))
Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance
Manage episode 424194624 series 3570190
Kandungan disediakan oleh Danny Murawinski. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Danny Murawinski atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Summary
In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity. The host provides three practical strategies to increase relevance in digital content: competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.
Takeaways
- Interest graph algorithms have changed the way social media platforms show content, focusing on relevance rather than follower base.
- Human emotional responses and triggers, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity, make content relevant.
- Three practical strategies to increase relevance in digital content are competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.
Chapters
00:00 Understanding the Emotional Core of Relevance in Digital Content
01:56 The Impact of Interest Graph Algorithms on Social Media
05:39 Human Emotional Responses and Triggers for Relevance
12:20 Practical Strategies for Increasing Relevance in Digital Content
11 episod
Kongsi
