World largest world asset class – Brendan Burns | TFJ E56

The Founder's Journey Podcast

Revolutionizing the Art Industry: Brendan Burns on Startup Innovation
Welcome to the Founders Journey Podcast! In this episode, we feature Brendan Burns, an innovative entrepreneur who is disrupting the art industry. Brendan's journey is a fascinating exploration of how technology can revolutionize traditional markets and empower creators.
Brendan Burns begins by discussing the art market, which is the largest unregulated asset class in the world, valued at $1.3 billion. Despite its size, the art industry is highly dysfunctional, with many inefficiencies that hinder both artists and consumers. Brendan's mission is to address these issues and create a more equitable and efficient market for visual art.
Brendan's company, See.Me, aims to bring digital ownership to art through the use of smart contracts and blockchain technology. He explains how these innovations can help artists retain ownership and earn royalties from their work, similar to the music industry's model. This new approach not only benefits artists but also enhances the consumer experience by providing greater transparency and accessibility.
Brendan delves into the challenges faced by the art industry, such as opaque pricing and limited access for new artists. He highlights the potential of technology to democratize the market, making it easier for artists to distribute their work and for consumers to purchase art. Brendan's insights offer a fresh perspective on how to overcome the traditional barriers in the art world.
A significant part of Brendan's vision involves using financial technology to support artists. He discusses how smart contracts can ensure that artists receive a share of the proceeds every time their work is resold. This system creates a sustainable income stream for artists and aligns their incentives with those of collectors and galleries.
Brendan shares his approach to building a sustainable business model for See.Me. He emphasizes the importance of understanding the incentives of all stakeholders and creating a platform that benefits everyone involved. His strategies include integrating outbound marketing tools, offering price guidance, and facilitating secondary market transactions.
Brendan introduces various features of See.Me designed to support artists, such as digital watermarks, marketing tools, and the ability to set up digital wallets for receiving payments. These innovations empower artists to manage their careers more effectively and reach a broader audience.
The discussion also covers the broader impact of technology on creative industries. Brendan draws parallels between the art market and other creator-driven industries, such as music and gaming, which have successfully leveraged technology to enhance distribution and revenue opportunities.
Throughout the episode, Brendan shares personal insights from his entrepreneurial journey, including lessons learned from previous ventures and the importance of mentorship. He reflects on the value of listening to others, building trust, and staying adaptable in the face of challenges.