Podcast terbaik Ellen Schwartze (2024)

1
The Economics of AI: Prediction Machines and Their Impact with Ajay Agrawal 55:09

3M ago55:09

55:09

The Economics of AI: Prediction Machines and Their Impact with Ajay Agrawal by Technology Policy InstituteOleh Technology Policy Institute

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AI Accountability Policy with Ellen P. Goodman 38:23

4M ago38:23

38:23

In this episode of Two Think Minimum, Ellen P. Goodman, a distinguished professor of law at Rutgers Law School and former Senior Advisor for Algorithmic Justice at NTIA, U.S. Department of Commerce discusses artificial intelligence accountability policy. The podcast revolves around the NTIA AI Accountability Policy Report, which was released in Mar…

1
Artificial Intelligence and the Future of Competition Policy with Catherine Tucker 39:46

4M ago39:46

39:46

In this episode of Two Think Minimum, MIT Professor Catherine Tucker discusses her research on competition policy and artificial intelligence. The discussion focuses on how AI's unique cost structures differs from that of traditional digital economics, how economists think about AI, and the implications of AI for competition policy and antitrust en…

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Congressional Silence, Agency Power, and the Chevron Doctrine with Caroline Cecot 52:27

5M ago52:27

52:27

In this episode of Two Think Minimum, Caroline Cecot, an associate professor of law at Antonin Scalia Law School at George Mason University, talks about her recent article "The Meaning of ‘Silence.’" The discussion focuses on the potential consequences of narrowing the applicability of the Chevron doctrine and consequences on the major questions do…

1
FTC Actions on Antitrust Reforms with Ginger Jin and Liad Wagman 43:42

6M ago43:42

43:42

FTC Actions on Antitrust Reforms with Ginger Jin and Liad Wagman by Technology Policy InstituteOleh Technology Policy Institute

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Navigating Technological Change: TikTok, AI Bias, and Societal Adjustments with Megan McArdle 53:13

6M ago53:13

53:13

The latest episode of the TPI Two Think Minimum podcast featured guest Megan McArdle, discussing pressing issues at the intersection of technology and society. The podcast covered several topics related to technology, policy, and societal impact, emphasizing the need for careful consideration of the implications of technological advancements and re…

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Growing Threats to Wireless Communications and How to Address Them 42:57

6M ago42:57

42:57

Growing Threats to Wireless Communications and How to Address Them by Technology Policy InstituteOleh Technology Policy Institute

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Airwaves of Innovation: Milgrom & Kwerel on the Past and Future of Spectrum Auctions 43:08

7M ago43:08

43:08

The journey to implementing spectrum auctions was not without its challenges. Evan Kwerel shed light on the initial resistance, particularly from the broadcasting industry and legislators. Concerns about market concentration and the potential costs of spectrum use were at the forefront of the debate. Despite these hurdles, the need for government r…

1
Marius Schwartz on The Perverse Effects of the Robinson Patman Act 48:05

7M ago48:05

48:05

The Perverse Effects of the Robinson-Patman Acthttps://heinonline.org/HOL/LandingPage?handle=hein.journals/antibull31&div=37&id=&page=Oleh Technology Policy Institute

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Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic 38:54

8M ago38:54

38:54

In this episode, join our host Anda Gansca, CEO of Knotch, as she delves into the captivating personal journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background as a developer to the dynamic realm of Chief Marketing Officer. Krishnaraj shares insights into their unexpected foray into marketing, guided by a genuine …

1
Joe Nocera Discusses the Covid Policy Big Fail 34:30

8M ago34:30

34:30

Joe Nocera Discusses the Covid Policy Big Fail by Technology Policy InstituteOleh Technology Policy Institute

1
An Autocrat's Dilemma: Boosting Domestic Business Profits at the Expense of Research Quality 39:18

9M ago39:18

39:18

On the most recent episode of TPI's podcast "Two Think Minimum," Dr. Meicen Sun, assistant professor in the School of Information Sciences at the University of Illinois Urbana-Champaign joined TPI's Scott Wallsten to discuss her research on the effects of a country's decision to control international internet traffic. She finds that China's Great F…

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Freedom of Speech in the Digital Age with Professor Jeff Kosseff 38:42

10M ago38:42

38:42

Freedom of Speech in the Digital Age with Professor Jeff Kosseff by Technology Policy InstituteOleh Technology Policy Institute

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Unpacking US-China Tech Policies with Xiaomeng Lu 45:59

10M ago45:59

45:59

On the latest episode of TPI's podcast "Two Think Minimum," Xiaomeng Lu, a director at Eurasia Group, discussed the evolving dynamics of US-China relations related to technology policy with TPI's Scott Wallsten and Sarah Oh Lam. The discussion included implications of the CHIPS Act, strategic competition, semiconductor manufacturing, and the broade…

1
How Technology Will Change Higher Education with Michael Smith 30:26

11M ago30:26

30:26

How Technology Will Change Higher Education with Michael Smith by Technology Policy InstituteOleh Technology Policy Institute

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Recent Antitrust Developments with Michael Katz 52:31

11M ago52:31

52:31

In the most recent episode of TPI's "Two Think Minimum" podcast, Michael Katz, Professor Emeritus at the Haas School of Business & Department of Economics, joined Tom Lenard, Sarah Oh Lam, and Scott Wallsten to discuss the intricacies of antitrust in light of current cases. The dialogue covered exclusionary behavior, with Katz highlighting potentia…

1
Workshop: How to be Both Distinct and Relevant in the AI Content Arena 55:05

12M ago55:05

55:05

In this insightful panel discussion, content leaders dive into the world of AI in content creation. Explore the opportunities and concerns of language generation, discover how AI can redefine quality and efficiency, and learn how to create unique and memorable brand content. Discover how AI can enhance the financial services sector and the importan…

1
Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader) 34:30

1y ago34:30

34:30

Discover the blend of creativity and data-driven marketing in the modern era with Chantel Rapport, CMO of Upstart. As a leader at a pioneering AI company, Rapport delves into the role of AI in personalizing marketing strategies, the balance between creativity and data, and the pivotal shifts in the marketing landscape. Join host Andrew Bolton as th…

1
Large Libel Models: Liability for AI Output with UCLA School of Law Professor Eugene Volokh 43:40

1y ago43:40

43:40

On the latest episode of Two Think Minimum, Technology Policy Institute Senior Fellow Sarah Oh Lam and President and Senior Fellow Scott Wallsten welcomed Eugene Volokh, a distinguished law professor at UCLA School of Law, to discuss his new law review article on LLMs and liability for AI output. This episode focuses on the legal implications of AI…

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Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast) 32:58

1y ago32:58

32:58

Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key…

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AI and Tech in Europe with European Parliament’s Peter Brown 39:14

1y ago39:14

39:14

AI and Tech in Europe with European Parliament’s Peter Brown by Technology Policy InstituteOleh Technology Policy Institute

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Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader) 31:56

1y ago31:56

31:56

Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting people’ over brands. Lisa shares how AI expedites content creation and enables fo…

1
Dr. Guy Ben-Ishai on the Economics of AI 41:19

1y ago41:19

41:19

On the latest episode of Two Think Minimum, TPI President and Senior Fellow Scott Wallsten and Senior Fellow Sarah Oh Lam interviewed Google’s Head of Economic Policy Research, Dr. Guy Ben-Ishai, about the impact of artificial intelligence (AI) on economic performance and policy. They delve into AI’s impacts on productivity and how the technology’s…

1
Ryan Vaughan on Mergers in Media, Tech, and Telecom 44:22

1y ago44:22

44:22

Ryan Vaughan of Needham & Company delves into the world of mergers in the media, tech, and telecom industries, drawing insights from the recent attempted merger between Standard General and Tegna.Oleh Technology Policy Institute

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Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader) 37:31

1+ y ago37:31

37:31

Khalid El Khatib, CMO at Stack Overflow, explores the dynamics of content and community marketing, AI's future role, and the rapid evolution of the marketing landscape. He emphasizes communication's importance, the optimistic influence of AI on efficiency, and the necessity for agility in a fast-paced marketing world. With practical insights on dev…

1
John Samples on How the Facebook Oversight Board Thinks About Misinformation 39:06

1+ y ago39:06

39:06

On the latest TPI Two Think Minimum podcast, Tom Lenard and Sarah Oh Lam interview John Samples from the Oversight Board about the board's policy advisory opinion on COVID-19 misinformation. The podcast covers the challenges of content moderation on a large platform like Facebook, with millions of pieces of content needing to be dealt with daily an…

1
Udi Ledergor, Chief Evangelist, Gong (Data-Driven Marketing Leader) 39:05

1+ y ago39:05

39:05

In this episode of the Data-Driven Marketing Leader Podcast, host Andrew Bolton interviews Udi Ledergor, Chief Evangelist at Gong. They discuss Udi's marketing journey, the importance of building a marketing team with potential and adaptability, and the crucial alignment between sales and marketing. Udi shares insights on creating unique content st…

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Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader) 30:13

1+ y ago30:13

30:13

In this episode of the Data-Driven Marketing Leader, host Anda Gansca interviews Wendy Wu, the CMO of SailPoint, about aligning data teams and business teams, creating content that resonates with customers, and understanding the customer journey. Wu emphasizes the importance of having a data-driven mindset and clear goals for teams to be successful…

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Kristina McElheran on The Effects of AI on Workers and Firms 41:44

1+ y ago41:44

41:44

On this episode of Two Think Minimum we welcome Professor Kristina McElheran. We explore the impact of artificial intelligence and related technologies on workers, workplaces, and productivity. Dr. McElheran shares her expertise on the economics and strategic management of technological change and how digitization is changing how firms innovate and…

1
Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader) 24:04

1+ y ago24:04

24:04

In this episode, Meagen Eisenberg, CMO at Lacework, discusses marketing in the cybersecurity industry. She emphasizes understanding engineers' needs, creating high-quality content to build trust and nurture leads, and balancing creativity and data-driven approaches. Eisenberg highlights the importance of account-based marketing and measuring ROI, w…

1
Greg Ip on Industrial Policy 32:37

1+ y ago32:37

32:37

On this episode of Two Think Minimum, we welcome Greg Ip, Chief Economics Commentator at the Washington Post, to discuss the topic of industrial policy. Greg shares his insights on the role of government in shaping and directing economic activity in key sectors, such as manufacturing, technology, and energy. He explores the history of industrial po…

1
Shiv Singh, Chief Marketing Officer, LendingTree (Data-Driven Marketing Leader) 47:07

1+ y ago47:07

47:07

Shiv Singh joined Anda Gansca to discuss his global upbringing and how that helped shape his career, building buy-in with your management team on a full-funnel marketing strategy, and looking at your job scope like a portfolio when deciding where and when to take risks. See Privacy Policy at https://art19.com/privacy and California Privacy Notice a…

1
Building 'discoverability' for successful demand gen | Perla Virgen-Silva (Mixpanel) 30:11

1+ y ago30:11

30:11

Perla Virgen-Silva (Senior Global Demand Generation Manager at Mixpanel), frames demand gen work as a bet on “discoverability," making the work more tangible and customer-centric. We also dive into getting data right in order to align the org to a common goal. (01:15) - Perla's background and journey to Mixpanel (04:06) - What's the difference betw…

1
Organic growth through strategic SEO at scale | Abishek Surana Rajendra (Course Hero) 31:59

1+ y ago31:59

31:59

Abishek Surana Rajendra is Vice President of Organic Growth at Course Hero and he has the “Optimization” part solidly in focus. He’s made SEO relevant outside of his immediate team by incorporating it into organizational processes, and showing its impact on the business metrics. 00:39 - Abishek's background and journey to Course Hero 02:47 - How to…

1
Convey compelling qualitative ROI for social media | Abbey Joyce, SmartBear 26:46

1+ y ago26:46

26:46

Abbey Joyce, Brand Marketing Program Manager at SmartBear, activates social media internally to bring value to the organization. Notably, she tracks and communicates value to other teams, but that value is not tied directly to revenue. It’s showing up in engagement metrics, employee satisfaction, and other areas that have been proven to be valuable…

1
John Phillips and David Mason of Aristotle Discuss Political Prediction Markets 36:25

1+ y ago36:25

36:25

This episode of Two Think Minimum focuses on prediction markets and their regulation. The Commodity Futures Trading Commission recently tried to shut down Predictit, a leading prediction market, but the Fifth Circuit granted a temporary injunction to allow the site to continue operating. We interview two executives of Aristotle, the firm that incub…

1
Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch 22:32

1+ y ago22:32

22:32

This episode's guest is Kimberly Anderson-Mutch, a content leader with a head for data. She’ll tell you she’s a writer at heart, which a lot of content marketers can relate to, but right now—and probably forever—C-suites are asking marketers to show them the numbers, and content marketers don’t get to shrug that off. Kimberly has seen success using…

1
Jane Horvath on Privacy Policy 30:17

1+ y ago30:17

30:17

Jane Horvath joins Two Think Minimum to chat about privacy policy. She shares the serendipitous way she became a privacy expert in the early days at a technology start up. She also discusses the need for a baseline omnibus privacy law in the US. Jane recently became a partner at Gibson Dunn, where she is co-chair of the Privacy, Cybersecurity, and …

1
Smooth out the customer journey with holistic data | Kristy Morrison, F5 23:13

1+ y ago23:13

23:13

Kristy Morrison sits in a role that brings together data from multiple teams at F5. Her team takes a holistic view of this customer journey data in order to smooth out the process for potential customers — AKA, increase journey velocity. (01:30) - Kristy runs the Digital Intelligence & Optimization Team (02:23) - Key goals the organization aligns t…

1
Quality customers start at the top of the funnel | Tucker Stoffers (Divvy, Bill.com) 32:43

1+ y ago32:43

32:43

In this episode, Ellen Schwartze interviews Tucker Stoffers, Senior Director of Growth Marketing at Bill.com/Divvy. His experience in digital, demand gen, and now growth marketing provide a great canvas for chatting through his approach to optimizing the whole customer journey to create great customers. (00:47) - Tucker Stoffers' background in digi…

1
Data-Driven Marketing Leader: Brian Finnerty, Udacity 28:19

1+ y ago28:19

28:19

Anda Gansca (CEO, Knotch) interviews Brian Finnerty (VP of Marketing, Udacity) about content, growth, demand generation, and what's next in marketing. (00:42) - Brian's background and path to Udacity (03:11) - Marketing is storytelling and communication to reach an audience in an authentic way (03:54) - It's really hard to run a demand gen engine w…

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Content's Juxtaposition: Scaling in the run-up to a recession (Marriott, GEICO, and Savills UK) 52:27

1+ y ago52:27

52:27

This episode is a recording from our recent event, Content's Juxtaposition: Creating a scalable content future in the run-up to a recession. Our panelists were Robin Bennefield from Marriott, Rebecca Coats from Savills UK, Jay Fonville, formerly from GEICO, and David Brown, Knotch's SVP, Director of Strategy. It was moderated by Pros and Content ho…

1
Fuel growth by breaking SEO out of its silo | Kevin Indig 36:38

1+ y ago36:38

36:38

We're back at it and excited to bring you our first episode of 2023. Kevin Indig is an alum of Shopify, G2, and Atlassian, and contributed to each with SEO strategy to fuel growth. Now in an advisory role, Kevin advocates for breaking SEO out of its silo, capitalizing on its low cost but high-intent audience, and tying it to the full marketing stra…

1
LegalZoom's VP of Growth Daniel Lysaught (Data-Driven Marketing Leader) 47:37

1+ y ago47:37

47:37

Daniel Lysaught (Vice President of Growth, LegalZoom) and Anda Gansca discuss how data has to be the deciding factor for the experiments marketers run. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Predictions 2023: You need to prove ROI (here are four ways) 31:40

1+ y ago31:40

31:40

Your hosts Ellen Schwartze and Anda Gansca discuss how marketers can prepare for 2023, including proving marketing ROI through a recession. 03:46 - Our audience's predictions for 2023 04:59 - How the recession prompts better data 10:48 - Will lead volume be a key marker of success in 2023? 12:06 - Prediction #1: Death of the cheap acquisition 15:48…

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Sujit Raman on The State and Future of Cryptocurrency 41:51

2y ago41:51

41:51

Sujit Raman discusses the current state, regulatory framework, and future of cryptocurrency with us on Two Think Minimum. Sujit is General Counsel at TRM Labs, a leading blockchain and Web3analytics company that helps organizations detect, assess, and investigate crypto related fraud and financial crime. Previously, he was a partner at Sidley Austi…

1
Stuart Brotman on Content Moderation and the First Amendment 41:18

2y ago41:18

41:18

Stuart Brotman joins Two Think Minimum to discuss the most recent Texas and Florida litigation concerning content moderation and the First Amendement. He shares ideas for creating cultural change around our nation's value of free speech. Stuart is the inaugural Howard Distinguished Endowed Professor of Media Management and Law and Beaman Professor …

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Season Summary: How to Prove Marketing ROI 25:26

2y ago25:26

25:26

This season we heard several examples of how marketers prove the return on investment for their marketing programs, vids, demos -- you name it. Phoebe Noce and Maddie Kessel join Ellen to review some of the most tangible takeaways. As marketers stare down warnings of a recession, it's crucial we get the data right to garner trust within the org and…

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Season Summary: How to Measure the Unmeasurable 23:10

2y ago23:10

23:10

We've hosted an incredible season of demand generation, growth, and content marketers. Host Ellen Schwartze and Phoebe Noce (Director of Content, Knotch) review and summarize what we learned about measuring what matters in marketing. (02:08) - Middle-journey marketing metrics are a complex topic (06:56) - The right measurement framework sets the st…

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Data-Driven CMO: Chris Koehler (CMO, Box) 39:48

2y ago39:48

39:48

Chris Koehler (CMO, Box) and Anda Gansca discuss the intersection of data and content, and how to use both to fuel organizational growth. Chris's experience in B2B and B2C provides a unique perspective. (03:41) - Chris Koehler's path to CMO wasn't traditional (09:01) - What is the hardest thing to explain to non-marketers? (11:24) - Of all the func…

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