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Kandungan disediakan oleh BlueOcean | The B2B Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BlueOcean | The B2B Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Power of Marketing When the World Falls Apart

45:52
 
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Manage episode 408978813 series 3498409
Kandungan disediakan oleh BlueOcean | The B2B Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BlueOcean | The B2B Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Let us know your thoughts.

This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.
Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide:
- From Rural New Zealand to The World
- Pivoting When The World Falls Apart
- The Marketing Skills to Synergise and Communicate
- NZ's Absolute Gold Star Trust Worldwide
Connect with Paige on LinkedIn:
https://www.linkedin.com/in/paigewilkinson/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

  continue reading

Bab

1. The Power of Marketing When the World Falls Apart (00:00:00)

2. From Rural New Zealand to The World (00:03:00)

3. Pivoting When The World Falls Apart (00:13:19)

4. The Marketing Skills to Synergise and Communicate (00:22:48)

5. NZ's Absolute Gold Star Trust Worldwide (00:37:03)

29 episod

Artwork
iconKongsi
 
Manage episode 408978813 series 3498409
Kandungan disediakan oleh BlueOcean | The B2B Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BlueOcean | The B2B Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Let us know your thoughts.

This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.
Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide:
- From Rural New Zealand to The World
- Pivoting When The World Falls Apart
- The Marketing Skills to Synergise and Communicate
- NZ's Absolute Gold Star Trust Worldwide
Connect with Paige on LinkedIn:
https://www.linkedin.com/in/paigewilkinson/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

  continue reading

Bab

1. The Power of Marketing When the World Falls Apart (00:00:00)

2. From Rural New Zealand to The World (00:03:00)

3. Pivoting When The World Falls Apart (00:13:19)

4. The Marketing Skills to Synergise and Communicate (00:22:48)

5. NZ's Absolute Gold Star Trust Worldwide (00:37:03)

29 episod

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