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070 The Scoop on Mastering Media Outreach with Bianca Barratt
Manage episode 407751924 series 3489643
Kandungan disediakan oleh Juliette Karaman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Juliette Karaman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome back, wonderful listeners, to another captivating episode of The Scrumptious Woman! I'm thrilled to have you join us as we delve into the intricacies of media outreach and visibility. In today's episode, we're joined by Bianca Barratt, who shares invaluable insights and tips on navigating the media landscape.
Summary:
In this episode, we had the pleasure of chatting with Bianca Barratt, who shared her expertise on media outreach and building genuine relationships with journalists. Bianca emphasised the importance of providing value without resorting to typical sales tactics, highlighting the significance of authenticity and expertise in media interactions.
Key Takeaways:
- Authenticity Wins: Instead of approaching media outreach as a sales pitch, focus on sharing genuine value and expertise.
- Build Relationships: Take the time to build authentic relationships with journalists by showing interest in their work and providing value.
- Be Available: Make yourself available to journalists by engaging with them on social media and offering your expertise when needed.
- Strategic Approach: Media outreach doesn't have to be all or nothing; it can be integrated into your business strategy in a manageable way.
- Various Opportunities: Media outreach encompasses a wide range of opportunities, including podcasts, speaking engagements, and written articles.
Bianca Barratt Resource Links:
- Website: https://www.biancabarratt.com/ & https://bio.site/itsthescoop
- Instagram: https://www.instagram.com/its.the.scoop/ & https://www.instagram.com/bianca_barratt/
- X: https://twitter.com/bianca_barratt
- Linkedin: https://www.linkedin.com/in/bianca-barratt-7ba25750/
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https://feelfullyyou.com/free-resources/
https://www.instagram.com/juliettekaraman/
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https://feelfullyyou.com/products/7-days-of-scrumptiousness/
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