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Kandungan disediakan oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Q&A: Your Questions Answered!
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Kandungan disediakan oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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504 episod
Manage episode 463035208 series 2607473
Kandungan disediakan oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kirk Dewindt & Brakken Kraker, Kirk Dewindt, and Brakken Kraker atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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504 episod
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1 Training Tuesday: How We Think About Mileage 56:04
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Far too many runners choose their training volume based on what others are doing. This is how we think about the appropriate volume to train at!
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1 Episode 502: Reminders Part Two 1:41:02
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We continue from where we left off last week with Kirk taking the lead on his most impactful takeaways from our early episodes.
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1 Training Tuesday: How We Think About “Early Season Races” 59:27
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How we approach them, our strategy, our training adjustments, and our expectations.
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1 Episode 500: Five Years of Reminders 1:44:54
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We have had the opportunity to listen to so many incredible individuals impart knowledge, wisdom, and warnings over the past 500 episodes. Today we recap some of the best lessons we’ve learned from others since starting this podcast.
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1 Training Tuesday: 8 Mini Topics 1:10:32
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Our current practices for injury prevention. How to implement hill work and at what grade of steepness. How Lactate Threshold HR and pace change over time. When to time trial and when to race. Plus more!
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1 Training Tuesday: How We Think About “Strength Training” 1:00:34
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Why should runners lift? What is really considered strength training when it comes to endurance running? How often do we think a runner should lift? Do we prioritize performance or prevention of injury? And much more!
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1 Q&A: Your Questions Answered! 1:37:03
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1 Training Tuesday: How We Think About “Choosing a Running Shoe” 1:10:20
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This isn’t us telling you what shoes to get. We’re not telling you what shoes we think are “good”. There is really no such thing as a “good” or “bad” shoe these days; just a shoe that does or doesn’t work well for your foot and purpose. Today we discuss how to decide what shoes are likely to be a good match for your feet, your stride, and your terrain.…
Cam is a renowned endurance athlete, through hiker, and all around outdoor adventurer. In 2024, between completing the Pacific Crest Trail and several other adventures, he slept outdoors more than indoors!
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1 Training Tuesday: How We Think About “Off Season / Base Building” 1:14:04
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This is episode three in a series of Training Tuesdays explaining our rationale behind the way we think about and execute various pieces of our training. Today: How to approach your Off Season.
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1 Episode 495: Ian Floyd - Pt 2 1:46:30
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Ian completed two of the tougher 100 mile races in the US this past year, despite never running a race longer than 65 miles prior. Today we chat about persevering, staying the course, and putting one foot in front of the other when you absolutely do not want to.
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1 Training Tuesday: How We Think About “Speed Development” 1:06:54
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This is episode two in a series of Training Tuesdays explaining our rationale behind the way we think about and execute various pieces of our training. Today: Speed Development for distance runners. How much, when to do it, and how to know what exactly you need as a runner.
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1 Episode 493: Setting Our 2025 Goals 1:05:37
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We lay out our training and racing goals & aspirations for the coming season!
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1 Training Tuesday: How We Think About “Warming Up” 57:29
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We’re kicking off a series of Training Tuesday episodes explaining our rationale behind the way we think about and execute various pieces of our training. Today: the Pre-Race Warm Up. Most people do far too little. Some people do way too much. Either way, we’re not telling just telling you HOW to warm up, we’re telling the REASON we believe you should warm up a certain way.…
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1 Episode 491: Our 2024 Year In Review 1:36:20
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One of us did a lot of running and racing. The other did a lot of rehabbing and dreaming about racing. We both learned a ton.
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