Influencer Tactics to Make Your Orthodontic Practice Stand Out

The Orthopreneurs Podcast with Dr. Glenn Krieger

In orthodontics, standing out on social media can feel like an uphill battle. With countless practices vying for attention, how do you ensure that your practice is the one patients remember?
In this episode, I sat down with Janelle Baum, aka "The Orthodontic Influencer," to talk about how she went from being a treatment coordinator to one of the most creative forces in the orthodontic industry.
Her secret? Turning patient consultations and even everyday practice tasks into fun, memorable experiences through social media!
Janelle shares how she helps orthodontists like you overcome camera shyness and make content that not only educates but also connects with potential patients.
Imagine your patients walking in, saying they feel like they already know you—all because of a few well-crafted posts. Sounds amazing, right?
Listen to this episode and get the tips you need to make your practice truly unforgettable!
Key Takeaways
Introduction (00:00)
Janelle's transition from theater to orthodontic influencing (00:46)
Transforming orthodontic consultations into experiences (04:31)
Importance of social media in patient education (09:42)
Dealing with camera-shy team members (15:12)
Using social media for patient compliance and communication (17:33)
Creating content with limited resources or willing participants (19:23)
Janelle's services for orthodontic offices and companies (24:08)
Additional Resources
- Janelle Baum's Website: https://theorthodonticinfluencer.com/
- Janelle Baum's Instagram: https://www.instagram.com/the_ortho_influencer/
- Janelle Baum's TikTok: https://www.tiktok.com/@the_ortho_influencer
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1. Influencer Tactics to Make Your Orthodontic Practice Stand Out (00:00:00)

2. [Ad] Challenger X (00:15:13)

3. (Cont.) Influencer Tactics to Make Your Orthodontic Practice Stand Out (00:16:01)