Don't Get Left Behind: How To Create Your Future with Frederik G. Pferdt Google's former Chief Innovation Evangelist

The Mark Divine Show

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If you don't actively shape your future, it will be shaped for you. This is the core message Dr. Frederik G. Pferdt wants you to understand. To take control of your future, start by developing a "future ready" mindset. Cultivate optimism, openness, curiosity, a willingness to experiment, and empathy. Dr. Pferdt introduces an important concept: your "mind state." Unlike fixed mindsets, your mind state is your perception in each moment, and it's something you can change and control. By working on your mind state, you can alter how you experience and interact with the world around you. Shaping your future is also about your environment. Dr. Pferdt emphasizes the importance of intentionally designing your physical spaces to support your aspirations. Your surroundings significantly influence your thoughts, feelings, and behaviors; Make sure they align with the future you're trying to create.

Dr. Frederik G. Pferdt, a pioneer in innovation and creativity, served as Google's inaugural Chief Innovation Evangelist and taught at Stanford University for over a decade. His visionary approach to living "future-ready" has been adopted by diverse organizations from the UN to NASA. With his work featured in over 250 media outlets worldwide, Dr. Pferdt's insights on shaping a better tomorrow are set to reach an even broader audience through his upcoming book, "What's Next Is Now – How to Live Future Ready."

Takeaways

• Future Readiness Mindset: The most impactful way to shape your future is to focus on who you want to become, rather than external factors or material goals. This involves cultivating a mindset of optimism, openness, curiosity, experimentation, and empathy.

• The Power of Visualization and Future Self: Regularly visualizing and connecting with your desired future self can have a profound impact on achieving your goals. This practice helps align your current actions with your future aspirations.

• Emotions in Innovation: Innovation is deeply tied to emotions. Understanding and effectively managing the emotional roller coaster of excitement, disappointment, frustration, and humility is crucial for successful innovation and creativity.

• Situated Cognition and Environmental Design: Your physical environment significantly influences your thoughts, feelings, and behaviors. Intentionally designing your spaces to support your desired future state can have a powerful effect on your ability to achieve your goals and live "future ready".

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Links For Dr. Frederik Pferdt

Website

LinkedIn

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