Creating Awareness Days for Fit Pros

Strength Matters

In today's episode, we explore the concept of leveraging awareness days to break through what we've affectionately termed "content constipation." If you've ever found yourself struggling for fresh, engaging content ideas, this episode is your beacon of hope. We discuss how integrating awareness days into your content calendar can not only revitalize your content strategy but also connect you more deeply with your audience.
Timeline Summary:

• [00:00:19] Introduction to Awareness Days
• [00:01:04] Example: World Nutella Day
• [00:02:37] Personalizing Content
• [00:03:31] Leveraging Mother's Day
• [00:04:50] Creative Uses of World Book Day

Key Takeaways:

1. Personal Touch: The importance of blending personal interests with professional content to create a more engaging and humanized social media presence.
2. Creative Campaigns: How specific awareness days, like Mother's Day or World Book Day, can be used to craft unique marketing campaigns that resonate with your target audience.
3. Content Constipation: Strategies to overcome creative blockages and keep your content fresh, relevant, and engaging.
4. Engagement Over Information: The shift towards creating content that engages and entertains, rather than solely educates, to build a stronger community around your brand.
5. Upcoming Awareness Days: A look at some key dates in March, such as:
   • 3 March 2024 World Hearing Day
   • 7 March 2024 Be Heard Day / World Book Day
   • 7-10 March 2024 Crufts
   • 8 March International Women’s Day
   • 11-17 March 2024 Brain Awareness Week
   • 10 March 2024 Mothers Day UK / Daylight Savings Time Begins (USA)
   • 13 March 2024 No Smoking Day
   • 15 March 2024 World Sleep Day
   • 17 March 2024 St Patrick's Day / Red Nose Day
   • 18 March 2024 Awkward Moments Day
   • 19 March 2024 Clients Day
   • 20 March 2024 International Day of Happiness
   • 22 March 2024 World Water Day
   • 25 March 2024 Waffle Day
   • 29 March 2024 Good Friday
   • 31 March 2024 Daylight Savings Time Begins (UK) / Easter Sunday

Websites & Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:
"Break through content constipation by leveraging awareness days in your content calendar." - Josh Kennedy
"Not all awareness days are immediately relevant, but they offer a creative playground for engaging content." - Andrew Wallis
"Mixing personal interests with professional content humanizes your brand and connects you more deeply with your audience." - Andrew Wallis
"Mother's Day and Father's Day are prime examples of how awareness days can fuel powerful marketing campaigns." - Andrew Wallis
"Social media should engage and entertain, not just educate. That's where creativity with awarene

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1. Creating Awareness Days for Fit Pros (00:00:00)

2. Introduction to Awareness Days (00:00:19)

3. Example: World Nutella Day (00:01:04)

4. Personalizing Content (00:02:37)

5. Leveraging Mother's Day (00:03:31)

6. Creative Uses of World Book Day (00:04:50)