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12 Key Points that are Underway in Changing Marketing for the Future

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Manage episode 388884752 series 3234523
Kandungan disediakan oleh Chatfunnels. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chatfunnels atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn.

Useful Timestamps:

0:51 - What is marketing going to look like in 2-3 years?

4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities

6:32 - 2) Data is more important than Demand

8:09 - 3) Ecosystems & relationships are currency

9:22 - 4) Demand and brand are better balanced

11:38 - 5) Buying committees are way more complicated

13:37 - 6) Omni is everything

15:27 - 7) Humans and machines learn to co-exist

17:41 - 8) Sales Enablement > Demand Generation

20:11 - 9) Centers of excellence are table stakes

22:24 - 10) New roles that don't exist today

24:50 - 11) The customer journey is a loop (not a line)

26:15 - 12) Fundamentals matter more than ever before

28:39 - Concluding Remarks

  continue reading

161 episod

Artwork
iconKongsi
 
Manage episode 388884752 series 3234523
Kandungan disediakan oleh Chatfunnels. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chatfunnels atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Matt Heinz, Founder & President of Heinz Marketing, brings key insight to marketing for the future. This speaker from the AI Revenue Summit breaks out 12 key points that are underway in changing how marketing is executed for the future. To stay current on our latest events, follow us on LinkedIn.

Useful Timestamps:

0:51 - What is marketing going to look like in 2-3 years?

4:34 - 1) Prioritize owned vs. rented land, meaning, leverage your opportunities

6:32 - 2) Data is more important than Demand

8:09 - 3) Ecosystems & relationships are currency

9:22 - 4) Demand and brand are better balanced

11:38 - 5) Buying committees are way more complicated

13:37 - 6) Omni is everything

15:27 - 7) Humans and machines learn to co-exist

17:41 - 8) Sales Enablement > Demand Generation

20:11 - 9) Centers of excellence are table stakes

22:24 - 10) New roles that don't exist today

24:50 - 11) The customer journey is a loop (not a line)

26:15 - 12) Fundamentals matter more than ever before

28:39 - Concluding Remarks

  continue reading

161 episod

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