Podcast terbaik Demand Gen (2024)

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Dialing in your marketing: The levers that impact results – brand identity + awareness and content 27:38

4d ago27:38

27:38

Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuni…

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EP 32: 5 impactful ways to level up your email marketing designs 17:03

1M ago17:03

17:03

Today on the Demand Gen Pod, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs- Visual design is crucial for engagement and conversions- Mobile responsiveness is a must- Trends include brand consistency, personalization, and compliance- Tools like Canva and Adobe Spark help with design- Personalization and dynamic cont…

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Dialing in your marketing: The levers that impact results – scale & contact database 28:51

11d ago28:51

28:51

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. The reality is marketing is a very nuanced element of a company’s success. If just one component is not diale…

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Selling AI in the HR tech market is a new frontier: Part 2 18:34

19d ago18:34

18:34

AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the forefront of their strategies, hoping to capitalize on this trend to stand out in the highly competitive H…

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Selling AI in the HR tech market is a new frontier: Part 1 23:03

26d ago23:03

23:03

AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share …

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Dialing in your marketing: The levers that impact results – Strategy & Budget 23:54

1M ago23:54

23:54

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 st…

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Dialing in your marketing: The levers that impact results – Audience & Positioning 20:12

2M ago20:12

20:12

The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business. Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning St…

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EP 29: 3 keys for better email engagement in Gmail 21:06

2M ago21:06

21:06

Today on the Demand Gen Pod, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización móvil, llamada…

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When prospects go dark… and how to re-engage 21:15

2M ago21:15

21:15

The sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many reasons why it happens. Don’t automatically assume they went with a competitor and stop pursuing. Listen to t…

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EP 28: The false allure of B2B intent data 7:58

2M ago7:58

7:58

Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality …

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EP 27: How to Build and Optimize Your Martech Stack 15:22

2M ago15:22

15:22

Today on the Demand Gen Pod, we have an invigorating episode in store for you as we delve into the realm of marketing technology. Join us as we uncover the secrets to building and optimizing your Martech stack, a vital foundation for modern marketing success. From understanding your unique marketing needs and selecting the right tools to creating a…

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EP 26: Maximizing ROI from Paid Advertising in B2B 11:49

2M ago11:49

11:49

Today on the Demand Gen Pod, we're diving into a topic crucial for B2B marketers: "Maximizing ROI from Paid Advertising." In this episode, we'll explore the strategies and best practices that can help businesses make the most out of their paid advertising campaigns in the B2B space. Join us as we discuss the importance of defining goals, targeting …

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EP 25: The Future of AI in Sales and Marketing Alignment 14:27

2M ago14:27

14:27

Today on the Demand Gen Pod, we're delving into the world of B2B paid advertising and uncovering strategies to maximize return on investment (ROI). In this episode, we'll explore the key tactics and approaches that can help businesses make the most of their paid advertising campaigns in the B2B space. Join us as we discuss defining goals and target…

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EP 24: The Psychology of Marketing and Consumer Persuasion 20:18

2M ago20:18

20:18

Today on the Demand Gen Pod, we're diving deep into the fascinating world of psychology and its influence on marketing and consumer persuasion. In this episode, we'll explore how understanding consumer behavior and leveraging psychological principles can shape effective marketing strategies. Join us as we discuss the power of persuasion techniques,…

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EP 23: Building Trust and Credibility in Demand Generation 10:02

2M ago10:02

10:02

Today on the Demand Gen Pod, we're diving into a foundational aspect of successful demand generation: "Building Trust and Credibility." In this episode, we'll explore the essential strategies for establishing and maintaining trust with target audiences. Join us as we delve into the power of understanding the target audience, creating valuable conte…

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Uncovering buying intent to win more new business 25:18

3M ago25:18

25:18

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture camp…

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How to gear your marketing programs to today’s HR tech buyer 24:23

3M ago24:23

24:23

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce wor…

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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr 42:43

3M ago42:43

42:43

Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …

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With fewer prospects buying HR technology right now, should you slash your marketing budget? 19:10

3M ago19:10

19:10

For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve bee…

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EP 22: CRM and Marketing Automation Integration 12:45

3M ago12:45

12:45

Today on the Demand Gen Pod, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early imple…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 2 19:45

3M ago19:45

19:45

In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative idea…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 1 16:05

4M ago16:05

16:05

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same. Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the co…

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EP 20: How to Chart Your Course to Meaningful Attribution Reporting 19:26

4M ago19:26

19:26

Today on the Demand Gen Pod, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the c…

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3 challenges that consistently hinder marketing performance at HR tech companies 26:11

4M ago26:11

26:11

A lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time. Listen to this episode to find out what three challenges consistently impede marketing outcomes and results for HR …

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EP 19: Building a High-Quality Email List 16:43

4M ago16:43

16:43

Today on the Demand Gen Pod, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating great content,…

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The product marketing perspective: Breaking through the crowded HR tech market 25:34

4M ago25:34

25:34

The HR tech market is extremely crowded – and many brands get lost in the sea of sameness. Defining your differentiation is a critical step to breaking through the clutter. But how do you go about it? This is often the job of product marketing. Listen to this episode to hear from guest Noelle Bloomfield, senior director of product marketing at HR t…

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CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2 41:36

4M ago41:36

41:36

Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth. Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Bo…

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EP 18: How to keep Your Marketing Automation Data Organized 14:12

4M ago14:12

14:12

Today on the Demand Gen Pod, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segme…

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Why it’s critical for marketing and sales to align on shifting buyer behavior 28:57

4M ago28:57

28:57

Traditional sales processes that work a cold lead through a buyer journey defined by a HR tech businesses is fading fast. Prospects want to self-educate and be in control of their buying process and timeline. However, that doesn’t diminish the importance of the sales role and closing deals. But how and when you engage with buyers is a whole new bal…

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EP 17: Why Industry Benchmarks Don’t Mean What They Used to 17:58

5M ago17:58

17:58

Today on the Demand Gen Pod, Ryan discusses the limitations of industry benchmarks and why they should not be relied upon for setting goals or KPIs. He explains that benchmarks may not accurately represent an individual's own data and that different cohorts within a database can have varying benchmarks. Ryan suggests creating personalized benchmark…

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EP 16: Pro Tips for Successful Data Analysis 11:09

5M ago11:09

11:09

Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and util…

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Lead generation: Does it work anymore? 17:51

5M ago17:51

17:51

Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues and we’re experiencing it ourselves. In this episode, we talk through why gated content and more aggressi…

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Building your personal brand on LinkedIn to amplify your company's brand 38:05

5M ago38:05

38:05

Building brand awareness in the market can take many forms – and it doesn’t always have to come with a big price tag. As an employee, you can help amplify your company’s brand to drive bigger brand awareness in the market. One way to become a brand ambassador for your company is to use your personal brand on LinkedIn to bolster your company's profi…

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EP 15: AI-Based Email Marketing 23:04

5M ago23:04

23:04

Today on the Demand Gen Pod, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when used in a guided and natural way…

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The 3 pillars to building a demand generation engine that drives bigger growth 35:50

5M ago35:50

35:50

You know that buying behaviors are changing, but are you aligning your sales and marketing strategies to meet prospects with the targeted content they want for a self-service experience? If not, remember that your competition is. And they’re just a click away. Listen to this episode to learn about both practical and revelatory ways to build a deman…

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EP 14: How to Get a Handle on Duplicates in Your Marketing Automation Platform and CRM 10:34

5M ago10:34

10:34

Today on the Demand Gen Pod, Ryan discusses duplicate records and why they occur in CRM tools likeSalesforce. He gives examples of duplicates, such as parents and childrensharing the same email address, or multiple purchase history records for onecontact. Ryan explains how different marketing tools handle duplicates and theimportance of managing th…

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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects 9:15

5M ago9:15

9:15

Today on the Demand Gen Pod, Ryan, the host of the Demand Gen Pod, welcomes listeners back and wishes them a happy new year. He discusses the use of intent data in marketing and sales, emphasizing its importance in personalizing campaigns, targeting high-value prospects, and enhancing the sales process. He breaks down the discussion into seven part…

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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial 36:05

5M ago36:05

36:05

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations. Where do self-guided product tours fit into the broader sa…

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EP 13: How Take Advantage of Intent Data in Marketing and Sales 16:25

5M ago16:25

16:25

Today on the Demand Gen Pod, Ryan discusses the importance and uses of intent data for sales and marketing. He explains that intent data helps understand customer needs and preferences, enabling personalized messaging. The two types of signals are explicit (web searches, content downloads) and implicit (social media interactions, online behavior). …

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EP 12: Leveraging Data that Help you Make Meaningful Connections with Prospects 9:52

6M ago9:52

9:52

Today on the Demand Gen Pod, In this episode of the demand gen pod, Ryan discusses the applications of intent data in marketing and sales efforts. He covers topics such as harnessing customer data, personalization and segmentation, customer journey mapping, predictive analytics and lead scoring, automation and personalized campaigns, data privacy a…

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EP 11: Why Your Data May Not Be Ready for Intelligent Customer Engagement 8:26

6M ago8:26

8:26

Today on the Demand Gen Pod, get ready to unlock the power of intent data in marketing and sales. In this episode, we'll delve into the world of intent data and explore how businesses can harness its potential to gain valuable insights, drive personalization, and boost conversion rates. Join us as we uncover the different types of intent data, disc…

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Create demand in the market to create high growth 26:56

6M ago26:56

26:56

Just a small portion of your target audience is ever in-market to buy at any given time. Investing in lead generation programs that focus only on this sliver of the market (about 5%) puts you behind in a fiercely competitive situation where companies are busy building awareness about their capabilities and solutions. In this episode, we help you re…

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CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank 37:37

6M ago37:37

37:37

Join us for a Fireside Chat with Garrett Sussman, Demand Generation Manager at iPullRank. Previously the host of Agency Ahead, and now currently the host of Rankable, an SEO centered podcast related to Demand Strategy. He also runs the video show SEO Weekly. Garrett walks us through how he approaches SEO as part of his Demand strategy as well as th…

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EP 10: Why Are My Emails Going to Spam? 15:40

6M ago15:40

15:40

Today on the Demand Gen Pod, we're diving into a common frustration for email marketers: "Why are my emails going to spam?" In this episode, we'll explore the factors that contribute to emails being flagged as spam and discuss strategies to improve email deliverability. Join us as we uncover the inner workings of spam filters, examine the importanc…

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EP 9: How to Measure Virtual Event Success 11:06

6M ago11:06

11:06

Today on the Demand Gen pod, we’re talking about measuring Virtual Event Success. Measuring the success of virtual events is imperative for businesses to refine their strategies and enhance future engagements. This involves understanding key metrics such as attendee engagement, session popularity, and lead generation. Effective preparation entails …

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Uncover the key to growth: Approaching marketing like an engineer 27:50

6M ago27:50

27:50

Engineers analyze and solve problems using systematic, iterative processes. It’s an approach that avoids making costly assumptions. While many B2B marketers measure data to prove marketing program ROI, often the data doesn’t tell the whole story and can actually hinder the drive for results. Listen to this episode to hear guest Omer Maman, Vice Pre…

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CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa 47:21

7M ago47:21

47:21

Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Talar Malakian, CMO at Phonexa– an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Talar is also Co-Founder and Co-CEO of The Wonder Agency. Talar has been in Marketing for over 8+ years working across a var…

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A confused brand limits market demand 20:45

7M ago20:45

20:45

A brand that lacks consistency and clear positioning leads to a confused audience. And that makes it difficult for you to build awareness, trust and market demand with the HR tech buyer audience. Chris Outlaw, host of the Unified Brand Podcast, is our guest on this episode. He shares examples of “confused brands” and the impact it can have on audie…

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EP 7: Designing Effective Email Templates 12:24

7M ago12:24

12:24

Today on the Demand Gen Pod, Ryan talks about the need to understand the audience and tailor the design accordingly. He advises using visuals that resonate with the audience and incorporating brand personality. Ryan also highlights the significance of mobile responsiveness, font size, clear CTAs, typography, images, testing, optimization, and alt t…

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EP 7: Designing Effective Email Templates 11:53

7M ago11:53

11:53

Today on the Demand Gen Pod, Ryan hosts a session on designing effective email templates for email marketing. He emphasizes the importance of tailoring email design to the audience, whether business-oriented or more casual, and discusses the need for text-based templates for sales emails. Key points include understanding the audience, using visuals…

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