Episode 34 - The PricingLady about her Experiences in Corporate

SelFormAtion-BYou - by Edna Schur

The Pricing Lady Backstory

This is the story behind the nickname. I haven’t always been a pricing enthusiast

I studied structural engineering and have a deep fascination for bridges and buildings. I spent a few years working as an engineer before things changed.

I stumbled upon pricing by accident, as the best things in life tend to happen. I had just started my first product management job when I ran into a problem: each time a new offer came in, we started the work from scratch. It often took us a whole week to put one offer together. We wasted a lot of time and energy reinventing the wheel with every single new offer and I wasn’t happy that potential clients waited much longer than necessary for their offers. For me, professionally, this was a turning point.

As a logical person, this was exactly the kind of challenge that intrigued me it needed solving.

So I set to work and created a modular pricing structure that allowed us to break each incoming request down to pieces and quickly put the offer together. All the while ensuring the prices were fit for the business and our customers.

Diving deeper into the world of pricing I studied to become a Certified Pricing Professional, being among the first few dozens of people awarded with the certification.

I had the chance to work with pricing in different contexts and companies, at one point traveling around the world helping teams to take their pricing strategy to the next level.

Typically when I stepped into a meeting room to kick off the next pricing project, I’d introduce myself: “Hi I’m Janene. I’m here for the pricing project.” Most often the person would say, “Yeah. I know you. You’re the pricing lady!”

That nickname stuck with me. So did the passion for pricing. Although I had written a business plan and thought about

having my own business, the thought of it was quite scary. Years later, after a burnout, when I started exploring other career paths outside the corporate environment, the idea of building my own pricing consultancy returned.

I started channeling this passion to help small businesses adjust their pricing in a way that allows them to grow and become more profitable.

What I love about pricing is how it ties together all the different aspects of your business. It’s one part logic, one part creativity and one part psychology. It’s all about understanding the marketplace, value you deliver, your business goals and profits but also your unique talents and your clients needs.

Pricing is the point where your purpose turns into profitability and I’m looking forward to accompanying you on your journey towards building a sustainably profitable business.

Complimentary Self-Assessment Pricing Scorecard
www.thepricinglady.com/pricing-scorecard
Other Complimentary Offers https://thepricinglady.com/services/resources/
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