Entrepreneurial Challenges in Surf Therapy with Naomi Matanick OT 064

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#064 What happens when you blend a love for the ocean with a dedication to neurodiverse children? Naomi Matanick, a passionate occupational therapist, reveals her inspiring journey from traditional therapy settings to starting a surf therapy business. Starting a new business is never easy, especially one as innovative as surf therapy. Naomi opens up about the early challenges of bootstrapping her business, from overcoming fear and analysis paralysis to coping with imposter syndrome.
In this episode, you will learn how Naomi discovered surf therapy, the challenges she encountered early on in her practice, how to conduct surf therapy during the colder seasons, the logistics of growing the business, and the importance of adapting services based on client needs. Naomi’s story underscores the necessity of taking the plunge even when everything isn’t perfectly in place, providing an open look at the pressures entrepreneurs face and the importance of perseverance. We also discuss the importance of marketing and networking, the benefits of having a business coach, and the ongoing process of refining her business model.
Naomi's journey offers invaluable insights for anyone looking to turn their passion into a thriving business, emphasizing the importance of following one's passions, adapting professional expertise, and persevering through challenges. Naomi's surf therapy business not only provides a unique therapeutic niche but also serves as an inspiration for others to explore unconventional paths in their careers.
For links and show notes, head to: https://rehabrebels.org/064

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1. Entrepreneurial Challenges in Surf Therapy with Naomi Matanick OT 064 (00:00:00)

2. Transitioning to Surf Therapy Business (00:00:01)

3. Overcoming Startup Challenges in Surf Therapy (00:09:53)

4. Navigating Startup Challenges in Non-Traditional Business (00:14:39)

5. Navigating Surf Therapy Business Challenges (00:23:19)