Bringing a Healthcare Product to Market with Shehla Rooney PT 067

Rehab Rebels: Alternative Career Paths for Occupational Therapy, Physical Therapy, & Speech Language Pathology Professionals

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#067 Have you ever wondered what it takes to bring a physical product to market in the healthcare sector? Join us as we explore Shehla's inspiring journey from being a dedicated physical therapist to becoming the CEO of GoKnee LLC. She shares how her passion for helping knee replacement patients regain their mobility led her to develop a groundbreaking knee device and exercise program.
In this episode, Shehla shares the complexities of product development and marketing, from obtaining a utility patent to understanding the intricacies of targeting the right audience. You will learn about creating a prototype, navigating the patent process, and making strategic decisions about bringing the product to market while balancing entrepreneurship with family demands. Shella discusses the transformation from clinician to entrepreneur and the importance of value-based pricing over cost-plus pricing.
Despite her personal and professional challenges, Shehla's journey underscores the importance of seeking support, maintaining a resilient mindset, and staying true to one's vision. Shella touches on the unique experiences of being a solopreneur, a woman and having an ethnic background in a predominantly male-dominated industry. This episode is a must-listen for anyone interested in healthcare entrepreneurship, product development, and the transformative power of innovation.
For links and show notes, head to: https://rehabrebels.org/067

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1. Bringing a Healthcare Product to Market with Shehla Rooney PT 067 (00:00:00)

2. From PT to CEO (00:00:01)

3. Product Development and Marketing Journey (00:06:58)

4. Navigating Business Challenges in Product Development (00:13:12)

5. The Entrepreneur's Journey of Resilience (00:21:19)

6. Entrepreneur's Mindset Shift and Business Challenges (00:26:57)

7. Entrepreneurship Challenges and Rewards (00:36:46)