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Legends & Leadership - dentu's Shirli Zelcer

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Manage episode 422066162 series 1474078
Kandungan disediakan oleh MediaVillage.org. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MediaVillage.org atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

  continue reading

114 episod

Artwork
iconKongsi
 
Manage episode 422066162 series 1474078
Kandungan disediakan oleh MediaVillage.org. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MediaVillage.org atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

  continue reading

114 episod

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