Podcast terbaik Adtech (2025)

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Ep. 71 Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work 24:00

2d ago24:00

24:00

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addr…

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Carl Fremont Is Here to Call BS on the Ad Industry’s Worst Habits 41:57

9d ago41:57

41:57

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Qu…

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Uncovering Human Insight for Programmatic Success (with Albert Thompson) 38:10

13d ago38:10

38:10

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so. In this episode, Thompson shares how bringing more human insight to programmatic campaigns is vital for optimal media performance. Together with host Noor …

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The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift 5:00

3d ago5:00

5:00

In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week’s highlights: Anthropic enables web …

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The Refresh News: Innovating the Future: Grant Parker on the New Innovid & Flashtalking Merger 8:19

7d ago8:19

8:19

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, tr…

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Your Ad Blocker Problem? Dan Rua Says You’re Sleeping with the Enemy 40:23

9d ago40:23

40:23

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platform…

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Blended Margins & Gas Station Sushi: Surviving the Lead Gen Jungle with Sean McCormick 36:59

9d ago36:59

36:59

In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands w…

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Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle 23:35

9d ago23:35

23:35

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into…

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The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future 6:03

10d ago6:03

6:03

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand sta…

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The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads 9:58

13d ago9:58

9:58

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative productio…

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Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships 27:59

16d ago27:59

27:59

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the c…

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The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab 4:18

16d ago4:18

4:18

In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobi…

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Lizzie Chapman of NextRoll on Fixing Ad Tech, Killing Bad Culture, and the Cookiepocalypse 42:16

17d ago42:16

42:16

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-par…

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The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement 21:57

22d ago21:57

21:57

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the…

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Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media 26:42

23d ago26:42

26:42

Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Ote…

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Locking the Digital Doors: Gavin Dunaway on Slaying Malvertising and Rebuilding Trust 49:19

24d ago49:19

49:19

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digit…

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🎙️ The ADOTAT Show Special: “Metrics Don’t Matter” – The Game Show Edition! 24:19

24d ago24:19

24:19

Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go? First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SV…

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🔥 ADOTAT Show: Matt Wasserlauf on Blockchain, Ad Fraud & Why Agencies Fear Transparency 39:43

24d ago39:43

39:43

Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s ha…

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Unpacking B2B Marketing with Dan Rosenberg of Octane 11 | The ADOTAT Show 34:38

30d ago34:38

34:38

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between…

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Jamie Barnard: The Batman of Data Integrity | The ADOTAT Show 38:38

30d ago38:38

38:38

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and d…

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Ep. 67 The Power of Networking in AdTech with Kathy Argyriou from Freewheel 25:35

30d ago25:35

25:35

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Televis…

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Ishveen Jolly: Rewriting Sports Sponsorships, No Apologies 33:32

1M ago33:32

33:32

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust. From her bold move to India to wo…

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Mario Diez: The Ad Tech DJ Spinning Transparency on a Dancefloor of Chaos 40:51

1M ago40:51

40:51

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer3…

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The Real Housewives of Adtech: Andy Dhanik Exposes the Industry’s Backstabbing & Hidden Fees 31:53

1M ago31:53

31:53

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware). From DSPs and SSPs duking it out over margins to “innovations” that are just old t…

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Ep. 66 Embracing Change in Ad Tech with Kelly McMahon from LG Ad Solutions 24:46

1M ago24:46

24:46

Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the i…

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Ep. 65 Reviving Yahoo!: A Conversation with Rob Wilk 29:13

1M ago29:13

29:13

In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphas…

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Charles Cantu is Not Here for Your Ad Tech Nonsense—He’s Here to Fix It 36:32

2M ago36:32

36:32

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the s…

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The Refresh News: Accelerating Growth in Advertising with StackAdapt's Vitaly Pecherskiy 19:02

2M ago19:02

19:02

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Exper…

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Ep. 64 CTV & AI : The Future of Digital Marketing with Dave Simon from Viant 28:06

2M ago28:06

28:06

In this episode of the Ad TechGod Pod, host AdTechGod interviews Dave Simon, Vice President of Sales at Viant. They discuss Dave's extensive career in advertising, starting from his early days as a media buyer to his pivotal role in the rise of programmatic advertising at BrightRoll. The conversation digs into the challenges faced during the pandem…

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Elena Jasper on Why TV Isn't Dead and Marketing's Digital Delusion 40:31

2M ago40:31

40:31

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths. We also dive into…

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The Refresh News: IAB ALM 2025 Wrap-Up with David Cohen 19:19

2M ago19:19

19:19

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sust…

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🚨 Ad Tech Truth Bomb Alert 🚨 Matthew Sattel, CRO of OpenX 54:29

2M ago54:29

54:29

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply cha…

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🚨 Breaking: The Internet is Still a Dumpster Fire! 🚨 31:34

2M ago31:34

31:34

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest. 💡 Highlights include: Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare. The ad ecosystem’s uncanny resemblance to a bad dati…

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