Marketing for a better Client/Customer Experience T and C Condensed Part 2

In Top Form Podcast

IN TOP FORM’s MARKETING INTENSIVE PART 2:

We’ve reduced 3 Solid Days Of Marketing Strategies, Tactics, Hacks and Resources

From T&C 2017 into One Hour Of Solid and Actionable Nuggets

Today’s show is all about helping you, wherever you are on the marketing journey to get to where you want to be and to get way more ROI from your marketing dollars and time invested.

Whether you’re an accomplished marketer or agency owner helping others or you own your own business or professional practice you probably want more or better clients/patients or customers.

Strategy

Tactics

Hacks

Resources

Heard: “Advertising (which is a part of marketing) is the price we pay for an ineffective or incomplete brand and marketing,” So let’s make the brand and marketing better and increase ROI of all we do including advertising.

Most of what we’re showing you today is directly from T&C 2017 or we have combined it and adapted it to things we’re already doing

3 Days reduced to one hour (really 2 we expect to need a second show and Alex is traveling and we want his input as a pure internet marketer.

Review:

Conference

Note taking

Chronological order

Ryan Diess – Neat trick the mc says he’ll give back more of what you’re giving to him. Get him excited and audience already acting like it’s amazing stuff.

BIG SHIFTS:

1. Speed of change is constant new software then new versions…all about selecting teams and individuals that cal learn and training.
2. Bots and messenger and then using them to take the conversation back to humans.
3. Automation = leverage but it can suppress conversion to and be alienating
4. Dean Jackson : 9 Word Question
5. You can ask too soon with automation Give value first
6. Customer value journey:

Awarness – Engagement – Subscription – Conversion – (upsell)

Excite – Ascend – Advocate/Referal

Roland Frasier

25 Wicked Freakishly Effective and Wicked Smart Marketing Hacks That Work

Part 1 and Part 2 over delivered, went too fast delivered slides on slides hare through linked in. How we do that MOBIT

Perry Belcher

Do the research in advance….

So true

A little advance thought and planning and being open to being wrong

Mad Men Advertising Process

People Buy Things that make them feel better about themselves and that this is true whether or not the marketing message is positive or negative

People buy things that move them away from pain, anxiety, distress

People will not pay as much as to enhance their own status

People buy things to remind themselves and to tell others who they are.

Use the way human thinking already works….”we’re having a baby!” Boy or girl? We don’t know why we ask but we must…use this zeigarnick effect:

Peeling back the onion of emotional reasons to buy:

To be liked

Appreciated

Right

Feel important get sex

Feel secure/be secure

Attractive

Comfortable

Happy smart

Wise

Greed

Fear

Guilt

Who are they? What do they want? Where do they get information, what language do they use?

What do they value?

Know what your market wants and where it’s not being served:

Snooze the brunch restaurant

Part 2

Today’s show is all about helping you, wherever you are on the marketing journey to get to where you want to be and to get way more ROI from your marketing dollars and time invested.

And better ROI always means better CLIENT/CUSTOMER/PATIENT experience.

Whether you’re an accomplished marketer or agency owner helping others or you own your own business or professional practice you probably want more or better clients/patients or customers.

Strategy

Tactics

Hacks

Resources

Heard: “Advertising (which is a part of marketing) is the price we pay for an ineffective or incomplete brand and marketing,” So let’s make the brand and marketing better and increase ROI of all we do including advertising.

Review of last week and the client/customer/patient journey

Awareness

Engagement

Subscription

Conversion

Excitement

Advocacy: Testimonials

Promotion: Referals

Align funnels and metrics with these stages

Perry Belcher: Story

Nothing Is More Intereesting Than Trouble

Where were you on June 10th 2015? Vs.

Where were you on September 11, 2001?

Resources

Hellobar.com

HARO process

Content:

Build a master list of what you’re going to talk about for a year.

Build an editorial calendar (we’re updating the site process)

Integrate mutilple forms of content on platforms used by your audience

List Posts p. 79

Fishbone posts

Reference posts

Infographics

Donald Miller: https://storybrand.com

DigitalMarketerhttp://www.digitalmarketer.com/blog-post-ideas/

DigitalMarketer We Believe Video: https://youtu.be/Bvlf0Wg37N4