))
Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates
Manage episode 343122364 series 2994499
Kandungan disediakan oleh FI GROW Solutions. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh FI GROW Solutions atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI GROW team discusses how to navigate:
- Less people searching for mortgages
- Rise of cost for these PPC campaigns
- Filtering past low quality leads
Given these increased rates and costs of acquisition, tune in for best practices on maximizing the lead quality from your digital ad campaigns.
81 episod
Kongsi
