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EP209. Medical-grade skincare: marketing hype vs. scientific reality

20:40
 
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Manage episode 413145261 series 2077318
Kandungan disediakan oleh Formula Botanica. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Formula Botanica atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.

Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.

FREE FORMULATION RESOURCES

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

243 episod

Artwork
iconKongsi
 
Manage episode 413145261 series 2077318
Kandungan disediakan oleh Formula Botanica. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Formula Botanica atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.

Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.

FREE FORMULATION RESOURCES

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

243 episod

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