Writing for Busy Readers - Todd Rogers

BE GOOD!

🎙️ In this episode, we're excited to welcome Todd Rogers, co-author of the insightful book, Writing for Busy Readers. Known for his groundbreaking research leveraging behavioral science to enrich communication, Todd's expertise has earned national acclaim. As a distinguished professor of public policy at the Harvard Kennedy School of Government and co-founder of social enterprises, the Analyst Institute and EveryDay Labs, Todd shares a wealth of knowledge about the transformative power of effective communication.

During this conversation, we’ll explore:

📖Factors that influence reading comprehension

🚀Strategies to achieve clarity and better reader engagement

💡 Real-world examples of effective communication strategies

To learn more about Rogers and his work visit his website at www.writingforbusyreaders.com. Interested in receiving feedback firsthand? Try the “AI for Busy Readers” tool to enhance your writing skills using OpenAI’s GPT-4.

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1. Career Path & Influential Mentors (00:01:01)

2. Inspiration for the Book (00:07:53)

3. Three Key Goals for Readers (00:12:12)

4. Before You Start Writing (00:17:10)

5. Improving the Reading Experience (00:24:18)

6. Understanding Your Audience (00:32:31)

7. Importance of Formatting (00:34:30)

8. Emerging Trends in Behavioral Science (00:36:34)