Creating new ways to work with you

Align + Attract

Creating long term success and sustainability in your business can mean being agile. One way you can be agile when experiencing a contraction in business is to create new ways to work with you. This episode builds on from last week when we spoke about thriving in a tricky economy.
Before we begin - it’s not too late to join Unfreeze + Thrive! We had the first live workshop yesterday and you can receive the Unfreeze recording right away. The Thrive workshop is next week. All details here: http://alignandattract.com/unfreeze
Today, we look at how you might approach creating a new offering to solve new problems your clients may be experiencing:
1 - Focus on client problems. Always go back to the problems you know you can help with, especially in a trickier economy. Create lists, use the language you’re seeing being used, that your clients say to you, try using polls or asking questions on social media
2 - What new format makes sense? Start where you are. In person workshop, online low-cost class, shorter session/targeted, intensive, membership, new name for a service
3 - You can test the idea - ask clients, ask your subscribers, ask on socials
4 - As you prepare, use information from your clients. Do a survey to find out what your clients are experiencing (may be anonymous). Create an intake form for people who sign up using google forms and ask a few questions about what they are experiencing - helps you understand where they’re at so you can speak to that, and may give you ideas for other offerings
5 - Growth mindset. Dial down the pressure - have a curious approach. Benefits - your own learning and growth, new income streams
I’d love to hear your thoughts over on Instagram: http://instagram.com/kerryrowett