Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content managemen ...
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Listen to audio clips collected by the staff of the Santa Rosa Press Gazette.
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How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
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Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See …
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Generative AI in the newsroom at the Telegraph
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Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months. It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell …
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Election endorsements, revolting Guardian journalists and regulating AI
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Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvest…
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Making news pay the Boston Globe way
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Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.…
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Bonnier News CEO on power of bundles and personalisation
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Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue. It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth. Bonnier News chief executive Anders Er…
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World's biggest football publisher expands into USA
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Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground. But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group. Wagenheim told P…
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Total Politics is making B2B work without a paywall
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At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay. Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and f…
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Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market
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The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market. Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-…
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Daily Mail CEO Rich Caccappolo on keeping journalism free
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This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Ch…
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The Atlantic's winning subscription strategy with CEO Nicholas Thompson
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The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April. CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what g…
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ADHD, autism and the news business: How different minds can thrive in media
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Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy…
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How to make news pay on Youtube with TLDR
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Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube. The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/pr…
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How The Economist is attracting younger readers with cut-price daily app
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Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher. They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023.…
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Online advertising - how publishers can survive a tsunami of change
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Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result. Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about…
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Beyond Google? Amazon and Microsoft are future says Ricky Sutton
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Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa. The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing…
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Why Reach is upbeat about online ads despite the big cookie switch-off
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Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher. Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishe…
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Political reporting in an election year with Christopher Hope and Gloria De Piero
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In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio. They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them m…
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How publishers can sell online advertising in an awful market
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Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008. He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month. His pitch is a simply one - stop supporting the…
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Why bad news can be good for business publishers with Dow Jones CEO Almar Latour
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Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007. In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focu…
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How to make local news pay with Newsquest CEO Henry Faure Walker
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Last year UK regional news giant Newsquest made £40m in pre-tax profits on turnover of £190m. This year it is tracking to have ad revenue broadly flat over two years. CEO Henry Faure Walker spoke to Dominic Ponsford about how the publisher of 200+ titles is bucking the trend on both audience and advertising revenue decline. He also shed light on so…
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From subscriptions to membership at Elle
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Elle UK editor Kenya Hunt talks to Press Gazette about why she hopes readers will pay £150 a year to become fashion industry insiders as members of Elle Collective. She also talks about the future of magazines, diversity and why magazine editors have a duty to present images of female beauty responsibly. Hosted on Acast. See acast.com/privacy for m…
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How the Daily Mail become a hit on Tiktok
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The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok. The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News. Mail Online head of social video Phil Harvey, who joined the publisher in Marc…
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Rupert Murdoch has announced his plans to step down as executive chairman of News Corp after nearly 70 years in charge in November. Press Gazette editor in chief Dominic Ponsford discusses The Murdoch Factor with Peter Jukes (author of Fall of the House of Murdoch and co-founder of Byline Times). What is the key quality which has enabled Murdoch's …
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Is the future looking brighter for Future?
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CEO of Future plc Jon Steinberg explains why he believes his company still has the right ingredients for success (whatever investors may currently seem to think). He also talks about how he has tackled taking over from a highly successful predecessor, what he thinks about AI in publishing and how the company is just starting to generate revenue fro…
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Launching in a time of turmoil, with Semafor CEO Justin B Smith
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Bron Maher speaks to Semafor CEO Justin B Smith who explains the news startup's launch strategy. Semafor launched in October last year promising to be the news outlet for the "200 million people who are college educated [and] read in English”. Nine months on, chief executive Justin B Smith explains to Press Gazette that, while it still wants that a…
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AI in the newsroom part 2 - caution at The Guardian
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Like most news publishers, The Guardian is still in an experimentation phase with generative AI as it tests the technology’s limits and learns whether it can fit into an editorial workflow. Crucially, however, it has not deployed any gen AI tools yet and is not planning to do so in the immediate future. Head of editorial innovation Chris Moran join…
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AI in the newsroom at Mediahuis
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Our latest edition investigates practical applications of generative AI in the newsroom at European news group Mediahuis. Aisha Majid interviews Trui Lanckriet, MediaHuis' group data and insights director Hosted on Acast. See acast.com/privacy for more information.
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Big news media trends for 2023: This much we know
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Dominic Ponsford, Charlotte Tobitt and William Turvill from Press Gazette sum up the big news media trends from the first half of 2023. They share what we have learned so far about generative AI, the looming showdown between news publishers and tech giants and a macro-economic climate which is costing thousands of journalists their jobs. Hosted on …
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Solutions journalism at The Times
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Times columnist Rachel Sylvester talks to Press Gazette about a pioneering project which is shaping the policy agenda in two major areas of public life: education and health. Over the last two years she has been leading commissions charged with developing concrete solutions for reforming these two areas. The results have been welcomed by politician…
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Generative AI and the news business: Don’t get fooled again
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Dominic Ponsford speaks to CEO of Agate Dominic Young about the threat posed to the news business by generative AI and reveals what publishers can do about it. Young was closely involved in licensing and digital development at News International in the early years of online publishing. He feels news publishers and regulators must learn from the mis…
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Why Barstool Sports is betting on success during a ‘dark time for media’
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In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m. Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to g…
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How the FT found a new paying audience with FT Edit
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On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit. When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - w…
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Doing battle with the duopoly, with Paul Deegan of News Media Canada
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Paul Deegan is the president and chief executive of News Media Canada, which represents 560 news publishers across Canada. Since starting in his role around two years ago, Deegan has been at the forefront of Canada’s battle to force Google and Facebook to pay for news. With the nation’s Online News Act approaching passage into law, Press Gazette’s …
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How publishers can cash in on online shopping: e-commerce and affiliate marketing, with The Independent
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This episode of Press Gazette’s Future of Media Explained podcast features an interview with Christian Broughton, Managing Director of The Independent. The Independent runs one of the best-known affiliate marketing operations among news publishers through its Indy Best product reviews and recommendations section. As advertising revenue has declined…
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Tina Brown on Sir Harry's legacy and the future of investigative journalism
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Former New Yorker editor Tina Brown talks to Press Gazette about the future of investigative journalism and the legacy of her late husband Sir Harry Evans. She shares her concerns about quality journalism and shares some solutions about what can be done to save it. Brown also has some forthright views about Prince Harry and his fight against the UK…
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Life after The Times for David Aaronovitch: Going solo on Substack
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David Aaronovitch left The Times in March after 18 years as a columnist with the paper. But he quickly got underway with his solo venture: Notes from the Underground, hosted on Substack. In this week's Future of Media Explained podcast, Aaronovitch discusses his departure from The Times, why he decided to write for Substack, and shared his views on…
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The Podfather: How to build a podcast from scratch, with Andrew Harrison of Podmasters
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Andrew Harrison, the co-founder and group editor of Podmasters, was one of the early pioneers of British current affairs podcasting. He and his team launched Remainiacs (since rebranded as Oh God, What Now?) in 2017 using Harrison's PPI compensation payout. Today Podmasters produces several other shows, including The Bunker, Hello Girls and Mugshot…
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The future of music journalism with NME's Holly Bishop
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NME was founded as a newspaper devoted to rock music back in 1952. More than 70 years on, and NME is no longer in print and covers a broad range of music, as well as film, TV and gaming. In this week's podcast, Holly Bishop, the chief operating officer of NME Networks, which also includes Uncut, Musictech and Guitar.com, speaks to Press Gazette's W…
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Going global with GQ editorial boss Will Welch
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The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time. GQ global editorial d…
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Making tabloid journalism pay in the digital age
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One of News UK’s top executives talks to Press Gazette about how Rupert Murdoch’s most beloved brand is still managing to pay its way. Dominic Carter is executive vice president and publisher of The Sun and he talks explains how the title has maintained its position as the UK’s most popular commercial news brand and why digital revenue growth is ou…
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Why the New York Times wants you playing games, with Jonathan Knight
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The New York Times has the most paying subscribers of any English-language publisher, boasting some 9.6 million people buying access. But they're not all there for the Gray Lady's reporting: more than a tenth of those subscribers are paying for access to the Times' games offering - with no news included. On this week's podcast The New York Times' h…
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Donations as a reader revenue strategy, with Mother Jones CEO Monika Bauerlein
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American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism". As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations. About 50,000 people support Mother Jones jour…
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Why there’s still life left in TV news bulletins, with 5 News editor Cait Fitzsimons
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5 News editor Cait Fitzsimons has sat down with Press Gazette to discuss the programme and its place in broadcasting following its relaunch and expansion. 5 News has gone from creating two half-hourly bulletins at 5pm and 6.30pm, which had to largely repeat themselves, to one hour-long 5pm programme, allowing it to go more in-depth and add new cont…
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The future of women's magazines
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Women's magazines (along with other mag sectors) had a tough time in the 2010s, with Marie Claire, Now, InStyle UK, Look and Glamour among the print closures. But Cosmopolitan UK, owned by Hearst, survived that difficult period and has now massively grown its digital audience in the past eight years from about four million users per month to 16.8 m…
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The future of paid for local journalism
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The 35th episode of Press Gazette’s Future of Media Explained podcast features an interview with Edward McCann, Director of Publishing Operations at Mediahuis Ireland - parent company of the Belfast Telegraph. Successful digital paywalls are a relative rarity in local news in the UK. Since launching its digital subscriptions programme in May 2020, …
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The Future of Climate Journalism, with Carbon Brief's Leo Hickman
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Press Gazette’s 34th Future of Media Explained podcast takes a look at climate reporting - and why fresh-faced reporters out of journalism school are choosing it as a beat over sports or foreign postings. We sat down with Carbon Brief’s editor Leo Hickman to talk about philanthropic funding, diversifying revenue, wonky content that nonetheless attr…
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This week's episode looks at paywall strategies for publishers in 2023 and is sponored by AdvantageCS. In a tough market, paywalls, podcasts and newsletters have been identified as strong areas to find new revenue this year. We spoke to Philippe van Mastrigt, director of European operations for one of the longest-established subscription technology…
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Beyond rolling news with Sky News
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Sky News was named News Provider of the Year at Press Gazette's British Journalism Awards in December. The news broadcaster had a huge year - putting journalists on the ground in Ukraine every single day, covering the death of the Queen and her funeral, and chasing the latest political updates as the UK cycled through three prime ministers. But it …
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Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs
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Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all. Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook…
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The future of Royal reporting after Spare
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Press Gazette talks to the journalist who first broke news of Harry and Meghan’s romance, Camilla Tominey, about the future of royal reporting. Tominey balances covering politics with royalty and is an associate editor of the Daily Telegraph and host of the Camilla Tominey show on GB News. She explains why Harry has got the press all wrong, why she…
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